#Japan #Tokyo #Rakuten #Reuse Day #Rakuma

Rakuma Launches 'Reuse Challenge' to Celebrate Reuse Day

Rakuten's popular flea market app, Rakuma, is excited to announce the launch of its 'Rakuma Reuse Challenge!' This engaging campaign begins on August 8, coinciding with Japan's designated 'Reuse Day.' It aims to encourage users to participate in the reuse economy by buying and selling items across various categories, ultimately contributing to a circular society.

Campaign Details

The 'Rakuma Reuse Challenge' runs from August 8, 2023, to August 31, 2026. Users can enter the campaign and get a chance to win one of 888 coupons worth 888 yen off purchases of 3,000 yen or more on Rakuma. To be eligible, participants must list at least one item in the specified categories, including Women's, Men's, Kids/Baby/Maternity, Entertainment/Hobbies, and Smartphone/Electronics/Camera.

This initiative not only promotes the sale of unwanted household items but also encourages the purchase of reused goods. By doing so, Rakuma aims to reduce waste and foster a sustainable environment shared by all. Participating users can feel good about their contributions to environmental conservation, making the campaign beneficial on the pocket and the planet alike.

Environmental Impact Goals

In addition to providing rewards, Rakuma also aims to visualize the positive environmental impacts of reuse. The campaign will calculate the estimated carbon dioxide (CO2) reduction resulting from items bought and sold on Rakuma during the campaign period. The target is an impressive reduction of 8 tons of CO2 emissions, showcasing the importance of reusing rather than discarding.

The CO2 savings will be calculated based on the Ministry of the Environment's Dekokaku Database, which estimates the emissions reductions resulting from the purchase and sale of second-hand goods. However, it's important to note that some items within the eligible categories may not have calculable CO2 reduction figures.

How to Participate

To participate in the 'Rakuma Reuse Challenge,' users must complete the following steps:
1. Register as a free member on Rakuma.
2. Enter the campaign.
3. List at least one item for sale in one of the designated categories.
4. Complete a purchase and ensure the transaction status reaches 'awaiting shipment' or beyond.

The rewards for eligible participants will be distributed on September 18, 2026, giving users ample time to enjoy the benefits of this sustainable initiative.

Rakuma's Vision

Since its inception in July 2012, Rakuma has been at the forefront of Japan's flea market services, merging with the popular Fril app to enhance the user experience. Rakuma's mission is to promote a sustainable circular economy by expanding the 'cycle of reuse,' allowing everyone to participate in the e-commerce ecosystem easily.

The 'Rakuma Reuse Challenge' marks a significant step in Rakuten's effort to generate added value and convenience for users participating in the growing reuse market. With the ongoing commitment to creating platforms that foster better engagement and usability, Rakuma serves as a model for digital marketplaces in Japan and beyond.

Join Rakuma's 'Reuse Challenge Today!' and become a part of a transformative movement towards a sustainable future.

For more details, please visit the campaign page: Rakuma Reuse Challenge Campaign.