Outform Launches Hospitality Division to Elevate Guest Experiences on a Global Scale

Outform Launches Its Hospitality Division

Outform Group, Inc., a leading international agency known for its award-winning work in innovation and customer experience, has recently unveiled its new branch called Outform Hospitality. This division is strategically aimed at enhancing the way hotel brands design, source, and deploy high-quality hospitality environments effectively and efficiently.

A Comprehensive Service Model

The newly introduced model integrates design, procurement, and technology. This comprehensive approach allows hospitality brands to rapidly scale their operations while maintaining strict cost management and global consistency. By utilizing an end-to-end solution that encompasses planning, consulting, design services, furniture, fixtures, and equipment (FFE) sourcing, production, tech integration, logistics, and installation, Outform Hospitality positions itself as a one-stop solution in the hospitality sector.

At the heart of this new offering lies a technology-based procurement system that streamlines the specifications for furniture, equipment, and amenities. This system promotes price transparency and synchronizes the supply chain through a global network of suppliers. By collating real-time purchasing data with internal manufacturing capabilities and regional execution, Outform Hospitality decreases risks while expediting the design-to-delivery cycle without compromising on quality or design integrity.

Building on Years of Expertise

The launch of Outform Hospitality is not just a new offering but an extension of Outform's decades of experience in creating complex environments globally. Entering the hospitality sector is a natural next step for the brand, where physical experiences, brand storytelling, operational performance, and cost certainty work hand-in-hand to create remarkable guest journeys.

The new division is supported by a strategic joint venture with SZ Design and Mejor Group, both of which bring awarded design leadership and extensive sourcing expertise to the platform. “The hospitality industry is evolving rapidly, and its success now hinges on how effectively a vision can be translated into scalable and adaptable solutions,” says Ariel Haroush, CEO of Outform. Outform Hospitality aims to extend its already proven model of 'Think, Make, Run' to a category that demands speed, accuracy, and global coherence.

Leadership and Global Reach

Outform Hospitality will be led by Johan Holm Thornhammar, Senior Vice President of Hospitality, alongside Creative Director Saar Zafrir and a multidisciplinary leadership team focused on creative direction, procurement, and operations. With localized operations across the United States, Europe, Israel, and China, the division is poised to support flagship destinations and multi-site deployments, ensuring regional consistency while adapting to local market needs.

For more information about Outform Hospitality and the services it offers, visit Outform's official hospitality webpage.