Keiai Real Estate Collaborates with Tokyo for Fitness Assessment Challenge

Keiai Real Estate Launches Fitness Assessment Challenge with Tokyo

Keiai Real Estate Co., Ltd., based in Honjo, Saitama Prefecture, received a request from the Tokyo Metropolitan Government to support their initiative aimed at assessing the fitness levels of employees working for companies in the metropolis. As a result, the company organized a two-day "Fitness Assessment Challenge" at its Tokyo headquarters on August 25 and 26, 2025.

This initiative's goals are to enhance health awareness among employees and further promote a culture of health management within the organization. The event saw around 200 employees participate, mainly working at the Tokyo headquarters, excluding those with specific health concerns.

Event Overview

- Target Audience: All employees at the Tokyo headquarters (participation is generally mandatory), with volunteers from other branches also welcomed.
- Schedule: August 25 and 26, 2025
- Venue: Main conference room at the Tokyo headquarters of Keiai Real Estate
- Assessment Metrics: Included sit-ups, grip strength, forward bending, lateral jumps, step exercises, body composition analysis, vascular age measurement, and health guidance.
- Special Activity: A health consultation session hosted by the Keiai Challenged Athlete Team from Project ACE was held concurrently.

Background and Objectives

The Tokyo Metropolitan Government continuously conducts basic fitness assessments to maintain and enhance residents' physical fitness, aiming to prevent lifestyle diseases and establish exercise habits. Keiai Real Estate accepted the request for cooperation, viewing this initiative as a vital component of employee health maintenance and welfare.

By undertaking this event, the company anticipates several outcomes:
1. Promotion of employee health.
2. Gaining insight into the current health status of employees.
3. Identifying actionable strategies for promoting health management.
4. Aiding in the prevention of lifestyle diseases, thus potentially reducing absenteeism and employee turnover due to health issues.

Commitment to Health Management

Under the management philosophy of "Creating a Rich, Fun, and Comfortable Lifestyle," Keiai Real Estate is dedicated to fostering an environment where employees can work healthily and energetically. Through the Fitness Assessment Challenge, the company aims to elevate individual health awareness and achieve continuous health management.

About Keiai Real Estate Group

With a vision of "Providing Home Ownership to All" and a management philosophy focused on "Creating a Rich, Fun, and Comfortable Lifestyle," Keiai Real Estate supplies high-quality yet affordable designer homes. The company employs a unique business model through the "KEIAI Platform" and "Compact Detached Housing" to expand its market share in the residential housing sector. Their operational scope covers the Greater Tokyo Area and various locations nationwide, with projected sales of 342.5 billion yen for the fiscal year ending March 2025, including 9,125 homes sold annually (including land).

Company Overview

- Name: Keiai Real Estate Co., Ltd. (Stock Code: 3465, Tokyo Prime Market)
- Representative: Keiji Hana, President and CEO
- Location: 762-1 Nishitomita, Honjo City, Saitama Prefecture, 367-0035
- Capital: 4,818 million yen (as of March 31, 2025)
- Established: November 1990
- Employees: 2,664 (consolidated as of March 31, 2025)
- Website: https://ki-group.co.jp/
- Business Activities: Detached housing sales, redevelopment of used houses, custom home building, stock business, apartment business, profitable business, condominium sales, and overseas operations.