#United States #Buffalo #New Era Cap #Fernando Tatis Jr. #MLB Campaign

New Era Cap Releases 'Nothing Beats Real' Campaign Featuring Fernando Tatis Jr.

New Era Cap, a globally renowned sports and lifestyle brand, has announced the launch of its new campaign titled 'Nothing Beats Real.' The campaign features a national commercial starring MLB icon Fernando Tatis Jr., known for his electrifying playing style and charismatic presence both on and off the field.

A Celebration of Baseball Culture

In this exciting campaign, Tatis Jr. represents not only New Era Cap but also the vibrant culture that surrounds Major League Baseball (MLB). The commercial aims to connect with baseball enthusiasts by showcasing the legendary New Era headwear collection, particularly the iconic MLB silhouetted batter logo. This logo is prominently featured on various cap styles, including the popular 59FIFTY® Authentic Collection, along with the 9SEVENTY® and 9FORTY® Player Replica caps.

Mark Maidment, Senior Vice President of Brand at New Era, expressed enthusiasm for the campaign, saying, "We are beyond excited for this commercial featuring fan favorite and our brand ambassador, Fernando Tatis Jr. It showcases the evolution of our MLB collection and embodies the passion of baseball fans everywhere."

Since his debut with the San Diego Padres in 2019, Tatis Jr. has captivated baseball fans with his dynamic performance and engaging personality. In the commercial, he shares his energy and excitement for the game, demonstrating his unique style and playful dance moves while sporting the latest New Era caps.

Capturing Fan Energy

The campaign was directed by Grammy Award-winning director Dave Meyers, whose career spans over 25 years and includes hundreds of music videos and commercials. Known for his creative approach, Meyers aimed to create a visually engaging experience that captures the essence of MLB fan culture. "This commercial was all about energy and creativity, just like the game itself," said Tatis Jr. "It allowed me to connect with fans and express my style. I’m proud to celebrate the passionate community of baseball lovers through this project."

New Era's collaboration with FCB New York resulted in a vibrant commercial that highlights not only Tatis Jr. but also six dedicated MLB superfans. Each of these fans brings their unique stories and enthusiasm for the sport, showcasing what it means to be part of this passionate fanbase. For instance, Nguyen Le, an ardent Houston Astros supporter, shared his journey of attending over 100 games a season, showcasing his dedication to the team and the sport.

Commercial and Availability

The 'Nothing Beats Real' campaign is slated to run through the end of the MLB regular season, reaching audiences via multiple platforms, including ESPN, ABC, FOX, and streaming services like Hulu and Prime Video. Fans can also find the entire New Era collection available for purchase on neweracap.com and at major retailers.

As part of a brand that has been at the forefront of headwear since 1920, New Era Cap continues to innovate while honoring its roots in baseball culture. The company's commitment to quality is reflected in its extensive lineup of products available in over 125 countries worldwide.

For more information on New Era Cap and updates on their offerings, fans can visit New Era's Website and follow their social media channels @neweracap.