#United States #San Diego #North Island Credit Union #Childhood Literacy #ABC 10News

North Island Credit Union Launches Annual Book Drive

In an inspiring initiative, North Island Credit Union has officially kicked off its fourth annual book drive aimed at fostering childhood literacy among students residing in low-income areas. This commendable effort, conducted in collaboration with ABC 10News and its "Storytime" campaign, seeks to bridge the literacy gap for children attending Title 1 schools in San Diego County.

Goals and Importance of the Book Drive

The primary objective of this book drive, running until August 31, is to ensure that children have access to quality literature outside the classroom. According to Steve O'Connell, President and CEO of North Island Credit Union, “Access to books can spark a lifelong love of learning.” The importance of literature in childhood development cannot be overstated, as it cultivates imagination, comprehension, and critical thinking skills essential for cognitive development.

The book drive invites community members, including individuals and businesses alike, to donate new books suitable for kindergarten through elementary school students. The initiative targets specifically those children who might not otherwise have the opportunity to own books, thus encouraging a culture of reading within underserved communities.

Donation Locations and Process

For those interested in participating, North Island Credit Union has made it easy to contribute. Donations can be made at any of their branch locations throughout San Diego County. The following addresses have been designated for drop-offs:

• - 7968 El Cajon Blvd, La Mesa
• - 2550 Fifth Ave, San Diego
• - 9119 Clairemont Mesa Blvd, San Diego
• - 9420 Mira Mesa Blvd, San Diego
• - Naval Air Base, Saufley St Bldg. 318, San Diego
• - 10549 Scripps Poway Pkwy, San Diego
• - 45 N. Broadway, Chula Vista
• - 5898 Copley Dr, San Diego
• - 1101 Palm Ave, Imperial Beach
• - 884 Eastlake Pkwy, Chula Vista
• - 301 N. Magnolia Ave, El Cajon
• - 1230 Auto Park Way, Escondido

Books should be brand new to guarantee that students receive the best resources possible. However, monetary donations are also welcomed, allowing the institution to purchase books directly for those in need. O'Connell emphasizes the impact each donation can make, stating, “Every book donated can make a meaningful difference in a child's life.”

Partnership with ABC 10News

The book drive is a significant component of the larger "Storytime" initiative, which partners the credit union with ABC 10News. This partnership works in conjunction with the San Diego Council on Literacy, organizing monthly book fairs in Title 1 schools. These fairs provide students from low-income families with the opportunity to select free books, contributing to their love for reading beyond school hours.

Since 2016, the collaborative efforts of the E.W. Scripps Company, which includes ABC10, have successfully distributed over a million books as part of the "If You Give a Child a Book..." campaign. This powerful initiative highlights the integral relationship between access to literature and educational success, making strides in enhancing literacy among young learners.

A Commitment to Community

North Island Credit Union, a division of California Credit Union, has established itself as a pillar of support within the community. Founded in 1933, it has grown to serve approximately 200,000 members across 25 branches. The organization aims not just to provide financial services but also foster community engagement and support local educational endeavors.

By participating in this book drive, community members are not only helping to build a library for those who need it most but also demonstrating a powerful commitment to the future of their community’s children. Together, through these collective efforts, we can help ensure that every child has the resources they need to thrive.

To get involved or learn more about this initiative and other services provided by North Island Credit Union, visit their official website or follow them on social media.