#Paris #France #JONGGA #Daesang #Kimchi Day

Historic Designation of 'Kimchi Day'

On October 4, 2025, a significant event unfolded in Paris as Daesang, alongside the Association Mes Amis (AMA) and SF Globalize, proclaimed the first official designation of 'Kimchi Day' in Europe, specifically in the 15th District of the city. The event was not only a celebration of a culinary tradition but also an acknowledgment of kimchi as a cultural, nutritional, and industrial gem of Korea. This momentous occasion marked a predictable turning point for the acceptance and appreciation of kimchi throughout Europe.

The proposal that effective Kimchi Day be established was submitted to Paris's 15th District Office, where it received unanimous approval from local council members. Consequently, every November 22 will now be celebrated as 'Kimchi Day.' This commendation signifies the growing influence and recognition of kimchi, which extends beyond its role as food; it embodies a rich cultural narrative that contributes to the world of global gastronomy.

Daesang took the lead in creating this milestone by fostering collaborations among various sectors, including civil, public, and private organizations. The company actively engaged with local government entities and educational institutions to highlight the excellence of kimchi as a traditional Korean fermented dish and an important component of cultural exchange. Activities included kimchi cooking competitions and large-scale kimchi-making events, fostering a greater understanding and appreciation for this unique dish.

The official proclamation ceremony for 'Kimchi Day' was celebrated during the '2025 KOREAN EXPO' at the Grand Square of the 15th District Office. Esteemed guests such as Philippe Goujon, the local mayor, and Agnès Evren, a senator, were present to support and endorse this extraordinary commemoration. Overwhelming enthusiasm resonated through the streets as residents and visitors alike participated in the large-scale kimchi-making event, seasoning napa cabbage and immersing themselves in Korea's traditional kimjang culture. The festivities were amplified by lively K-pop performances, creating a vibrant and celebratory atmosphere.

Comments from participants at the event reflected a newfound appreciation for kimchi. Many expressed insights into how kimchi represents not just food but a significant cultural experience for Koreans preparing for the winter months. Jung-Bae Lim, the CEO of Daesang, shared his thoughts, stating, "The establishment of Kimchi Day in Europe for the first time is a milestone that symbolizes the global rise of kimchi as a staple on dining tables worldwide. Daesang, as the trusted ambassador of kimchi's heritage, will continue to promote its value and further elevate K-Food globally."

As the initiative flourishes in Paris, plans for expansion are already underway into neighboring districts, such as the 7th and 16th, as well as in cities like Issy-les-Moulineaux and Montpellier. It's worth noting that 'Kimchi Day' is not confined to France alone; its recognition has spread across the globe, having been first designated in California back in 2021, with subsequent acknowledgments across 13 U.S. states and cities as far-reaching as São Paulo and Kingston in the UK. Argentina notably embraced 'Kimchi Day' as a national holiday, underscoring its rising global stature.

In response to the surging demand for kimchi in Europe, Daesang's Jongga brand is expanding its footprint by establishing a new production facility in Kraków, Poland, following a large-scale manufacturing plant launched in Los Angeles in 2022, marking a pioneering endeavor for a Korean food company. Jongga's presence is now felt across Europe's major retail channels, offering both original and locally adapted kimchi products that resonate with regional culinary preferences. As the top packaged kimchi brand in the world, Jongga is committed to enhancing global awareness of kimchi's remarkable qualities through diverse initiatives, including pop-up stores, culinary contests, and participating in leading music festivals.

To gain insights into Daesang Corporation, it is significant to note that the company was founded in 1956 and has since established itself as one of the largest producers of fermented food products globally. Daesang continues to thrive as a leading Korean food company with a diverse range of brands, including Jongga and O'Food, which supply sauces, ready-to-eat meals, and much more. Headquartered in South Korea, Daesang operates various manufacturing subsidiaries located in the United States, Poland, China, Indonesia, and Vietnam, fostering a dynamic international presence.

For further details, visit the Daesang official website.