Raptive Achieves Record Growth with Over 6,300 Sites to Promote Human-Made Content

Raptive’s Remarkable Growth in 2025

Raptive, a leading name in the digital media landscape, has recently celebrated a historic achievement by surpassing 6,300 unique websites under its network. This impressive milestone not only highlights the growing trust in Raptive as a partner for content creators but also underscores the company’s staunch commitment to promoting human-made content in an increasingly AI-dominated internet environment.

In an era where artificial intelligence is rapidly saturating online platforms, Raptive recognizes the importance of maintaining authenticity. The company added over 1,000 websites to its network in just one year, with a striking 85% of these switching from other ad management firms, indicating a strong preference for Raptive's creator-focused approach. This growth translates to a substantial reach of 226 million monthly unique users, further establishing Raptive as a top choice for independent creators and publishers alike.

"2025 has proven that independent, human creators are essential to the future of the internet," stated Marc McCollum, Raptive’s Chief Growth Officer. He elaborated that both consumers and brands are increasingly seeking out authentic voices, thus favoring creators who prioritize quality and originality. Raptive is seen as a trusted partner that protects and rewards the vital work of these creators.

The company has taken a proactive stance against subpar content by implementing rigorous vetting processes. Raptive’s vetting protocol demands that all new applicants demonstrate originality, expertise, and brand safety. In 2025 alone, Raptive denied or removed over 590 sites that breached its guidelines by having AI-generated content. This includes the removal of 51 existing sites and rejection of 539 new applications.

Raptive's ongoing efforts to monitor site compliance ensures that its network remains a reliable source for both readers and advertisers. Sites must not only maintain high standards of originality but also exhibit trustworthiness and safety for branding purposes. Creative endeavors have to be significantly involved in the content process, ensuring clarity regarding human authorship and oversight.

Moreover, Raptive's financial commitment to creators is evident; the company has paid out over $3.6 billion in revenues, reaffirming its dedication to establishing stable income streams for its partners. This has earned Raptive a top spot for trustworthiness in Jounce Media's 2025 sentiment report, outpacing competitors considerably.

To enhance opportunities on the open internet, Raptive recently revised its minimum entry requirement to allow sites with at least 25,000 monthly pageviews. This pivotal shift provides smaller creators access to industry-leading monetization tools and premium brand partnerships, ensuring a wider reach for advertisers and diversifying audience engagement—all while bolstering the independent media sector.

About Raptive

Raptive is recognized as a leading global digital media company tailored for content creators, sheltering one of the most diverse user bases online. By combining its role as the largest ad management platform with comprehensive support for monetization and audience engagement, Raptive empowers creators to develop their passions into successful businesses. Its innovative model has not only positioned Raptive among the top online media properties but also as the foremost provider in fields like Food, Family, and Lifestyle. For more information on Raptive's initiatives to support a sustainable internet future, visit Raptive.com.