Olive Tree People Achieves $100 Million in Revenue in Just Two Years

Olive Tree People’s Remarkable Growth in the Beauty Industry

In a stunning announcement, Olive Tree People Inc., the subsidiary of Oliveda International, Inc. (OTC Pink: OLVI), has reported over $100 million in net revenue within just its second year operating in the United States. With total sales reaching $104,506,821, the company has achieved astronomical growth of nearly 1700% compared to its first year. This surge not only positions Olive Tree People as the leading name in the waterless beauty sector but also outpaces several notable celebrity-led brands, including JLO Beauty and Rhode by Hailey Bieber, showcasing that the waterless trend is here to stay.

A New Era in Beauty

Thomas Lommel, CEO and founder of Olive Tree People, attributes this incredible expansion to a significant shift in consumer preferences. According to Lommel, more women are discerning the differences between traditional clean beauty products and innovative waterless alternatives. He notes that many are no longer willing to spend money on products filled with excessive fillers that fail to deliver long-lasting results. As this awareness spreads, the demand for more meaningful and effective beauty solutions is rising, leading to a fundamental change in the beauty landscape.

"More and more women prefer to understand what goes into their beauty products rather than merely focusing on marketing gimmicks," said Lommel. "We're not just selling a product; we're fostering a movement toward sustainability that starts from the very core of our brand. This engages customers on a deeper level, allowing technology and nature to work harmoniously together."

Celebrating Diversity and Empowerment

To commemorate its two-year milestone, Olive Tree People is shining a spotlight on over 50,000 waterless beauty consultants, primarily women who have passionately influenced the brand’s success. These individuals are being celebrated in the upcoming Women of the Year issue of TIME magazine, where 25 consultants will be highlighted for their contributions. Lommel expressed immense pride in having a corporate structure where over 99% of employees are women, reinforcing Olive Tree People’s commitment to women's empowerment within the beauty industry.

Looking forward, Lommel predicts that the number of waterless beauty consultants could rise to 125,000 by the end of 2025 as the brand continues to expand its reach and influence not just in the U.S., but also in Canada and Europe.

The Future Outlook

According to market research, the waterless beauty sector is anticipated to grow exponentially, with an expected worth of $17.21 billion by 2028. This phenomenal growth underscores the rising consumer interest in sustainable and effective beauty solutions that prioritize efficacy without unnecessary water waste.

Corporate Commitment and Initiatives

Founded in 2003, Oliveda International has established itself as a pioneer by merging Mediterranean and Ayurvedic principles in its product formulations. By utilizing hydroxytyrosol—a bioactive elixir extracted from wild mountain olive trees—Olive Tree People’s products replace 70% of water, thus enhancing both their effectiveness and sustainability.

Furthermore, Olive Tree People’s corporate mission includes initiatives such as building water wells in Africa to promote eco-sustainability. Their dedication extends to ecologically certified mountain olive trees, solidifying their role as a prominent conservationist within Spain’s Arroyomolinos de León region.

In summary, Olive Tree People Inc. exemplifies a revolutionary approach to beauty. By marrying sustainability, community involvement, and exceptional product efficacy, they're not just setting trends—they’re redefining what beauty means in the modern age. With plans for further expansion and innovation, the brand is poised to make an enduring impact on the industry for years to come.