#United Kingdom #Edinburgh #Single Malt #Glenmorangie #Harrison Ford

Harrison Ford Enters the World of Glenmorangie Single Malt Whisky

The world of Scotch whisky has just gotten a thrilling new face: Harrison Ford. The legendary actor, known for his iconic roles in films that have shaped modern cinema, has joined forces with Glenmorangie, a Highland single malt Scotch whisky, for an unconventional global campaign titled 'Once Upon a Time in Scotland.' This initiative sends Ford on a journey to Glenmorangie’s historic distillery in the picturesque Highlands, where viewers will witness the fusion of film and whisky culture.

Behind the Scenes of Whisky Making

Glenmorangie's campaign aims to demystify the whisky-making process, showcasing the dedication, craftsmanship, and rich heritage that goes into every bottle. As Ford navigates the nuances of Scottish pronunciation and kilt etiquette, he also engages with the locals, sharing a dram of single malt and embracing the authentic Scottish experience. The project is filmed in the dramatic north-east Highlands, including the famed distillery in Tain, which has been producing whisky for over 180 years, and the stunning 19th-century Ardross Castle.

A Blend of Tradition and Innovation

The series consists of episodic films directed by actor and filmmaker Joel Edgerton, with each episode featuring Ford in a range of humorous and candid moments that reflect his real personality. Rather than sticking to a scripted approach, the campaign embraces spontaneity and charm, offering viewers a fresh take on a traditional industry often seen as serious.

Ford, who has shared a long-standing appreciation for whisky, comments on the filming process: “I loved working with the team at the Distillery — they were all great. The whole process of filming was full of unanticipated joys and little unexpected moments.” His experience is complemented by the real team behind Glenmorangie’s whisky, who participated in the production and delivered authentic insights into their craft.

The Creative Team Behind the Campaign

Joel Edgerton, who not only directed but also brought his unique vision to the project, expressed his excitement about subverting typical advertising norms. He stated, “It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that.” The series aims to capture a light-hearted and irreverent view of whisky making, making it relatable and entertaining.

Glenmorangie’s Commitment to Craftsmanship

At the heart of Glenmorangie’s philosophy is a commitment to quality and creativity. The distillery's whisky makers employ five key ingredients — wood, water, barley, yeast, and time — paired with Scotland's tallest stills to create delicate, fruity spirits that resonate with whisky lovers worldwide. Led by the innovative Director of Whisky Creation Dr. Bill Lumsden, Glenmorangie continues to evolve and experiment with flavors, ensuring its legacy remains rich and diverse.

Launch and Availability

The campaign, 'Once Upon a Time in Scotland,' will be launched globally on January 28, 2025, across various platforms, including online video, connected TV, social media, and behind-the-scenes content on glenmorangie.com. Viewers can look forward to six full-length episodes that highlight the people and places integral to Glenmorangie’s identity, along with an array of content showcasing Ford’s adventure and the whisky-making process.

Conclusion

Harrison Ford’s collaboration with Glenmorangie is not just about promoting a product; it’s about celebrating Scottish culture and the artistry that defines single malt whisky. Viewers and whisky enthusiasts alike can look forward to an engaging experience that invites them to explore the world of Glenmorangie through the eyes of a true cinematic legend. Keep an eye on their official channels for more updates!

Instagram: @glenmorangie #glenmorangie