#Japan #Tokyo #Machida #PRESS BUTTER SAND #BAKE INC.

PRESS BUTTER SAND Opens Its First Permanent Location in Machida

On April 27, 2025, PRESS BUTTER SAND, a renowned specialty store known for its butter sandwiches, will open its first permanent outlet in the Machida area. Managed by BAKE INC., headquartered in Minato City, Tokyo, this marks a significant expansion for the brand, now operating 38 locations across Japan.

Located on the basement floor of Odakyu Department Store Machida, the store will serve as a convenient stop for commuters traveling between Tokyo and Kanagawa. The opening comes as PRESS BUTTER SAND celebrates its 8th anniversary, further solidifying its presence as a staple choice for gifts and personal treats.

Background and Development

Previously, PRESS BUTTER SAND operated a successful popup store in Machida in March, drawing attention from local residents and business professionals alike. Based on the enthusiastic response and demand from the community, the decision to establish a permanent store was made to cater to a broader audience.

The new location will not only offer the beloved items featured during the popup but will also introduce seasonal limited-edition products. With a variety of offerings available, including perfect gifts for colleagues or a sweet treat for oneself, the Machida outlet aims to meet the diverse tastes and needs of its customers.

Store Details

• - Store Name: PRESS BUTTER SAND Odakyu Machida Store
• - Location: Basement Floor, 6-12-20 Harajuku, Machida City, Tokyo, 194-8550
• - Operating Hours: 10:00 AM – 8:30 PM (until 8:00 PM on Sundays and holidays)
• - Closed: According to department store schedule
• - Opening Date: April 27, 2025

Featured Product Launch

One of the highlights of the new store will be the Anniversary Butter Sand, a limited-time offer celebrating eight years of the brand. This luxurious set includes the classic butter sandwich, a chocolate-flavored variant, and four popular flavors: Amaou Strawberry, Chestnut, Uji Matcha, and Hokkaido Condensed Milk Corn, totaling six different types.

Fans of PRESS BUTTER SAND, as well as residents in the Machida area, will have the chance to indulge in this exquisite collection that features a perfect balance of texture and flavors—all beautifully packaged for a special occasion.

• - Price: 2,538 yen (tax included)
• - Contents: Two pieces each of butter sand and chocolate variant, one of each unique flavor
• - Sales Locations: Including PRESS BUTTER SAND Odakyu Machida Store, national events, and the official online store “BAKE the ONLINE”
• - Sales Period: April 23, 2025, to May 31, 2025 (availability may vary by store beyond the period)

About PRESS BUTTER SAND

At PRESS BUTTER SAND, the philosophy is simple: “Made Direct, Delivered Direct.” Striving for quality, the store utilizes superior ingredients and meticulous preparation processes to create delightful gifts of flavor. Launched in 2017 within Tokyo Station, PRESS BUTTER SAND has expanded swiftly into department stores and even international markets.

The unique cookies are crafted using the traditional Japanese technique of hasami-yaki to remove excess oils, achieving an ideal texture and flavor balance. The two-layered construction features buttercream and butter caramel sandwiched between crunch sugary cookies, offering a delicious indulgence with every bite.

Company Overview

• - Company Name: BAKE INC.
• - Established: April 2013
• - CEO: Tsuyoshi Nakano
• - Location: 3-19-1 Shirokanedai, Minato, Tokyo 108-0071
• - Business Information: BAKE INC.
• - Business Segments: Manufacturing and sales of confectioneries, operation of the EC site 'BAKE the ONLINE', and managing online media such as 'THE BAKE MAGAZINE' and 'CAKE.TOKYO'.
• - Dessert Brands: Including BAKE CHEESE TART, Croquant Chou Zaku Zaku, RINGO, PRESS BUTTER SAND, and more.