#Japan #Tokyo #UCC #Hydrogen Coffee #DRIP POD

UCC Debuts Revolutionary Hydrogen-Roasted Coffee Experience

In an exciting move set to redefine coffee enjoyment, UCC, a leading Japanese coffee company, will offer hydrogen-roasted coffee to the public at the UCC Mirai Coffee Shop on April 23, 2025. This event, taking place at the COREDO Muromachi Terrace in Tokyo, is a significant part of UCC's celebrations for the 10th anniversary of its DRIP POD system. Visitors will have the opportunity to sample this innovative coffee for free, embodying UCC's theme of "Deliciousness Reimagined".

A New Era in Coffee Roasting

UCC’s hydrogen-roasted coffee marks the world’s first large-scale production of coffee roasted using hydrogen as the heat source. This revolutionary technique combines UCC's expert roasting knowledge with a novel method that avoids CO2 emissions during the roasting process. By utilizing hydrogen flames, UCC has achieved a roasting profile that traditional methods cannot replicate, resulting in a unique and delicious flavor.

This initiative illustrates UCC's commitment to sustainability while enhancing the overall coffee experience. The hydrogen-roasted coffee is not only eco-friendly but also promises to reveal new taste dimensions, expanding the horizons of coffee lovers.

Event Highlights and Experience

The event will showcase UCC's flagship DRIP POD YOUBI, renowned for its ability to brew the best cup of coffee. Visitors will partake in a simple quiz about the "Mirai Coffee" concept, and those who answer correctly will be rewarded with a complimentary cup that they can select either hot or iced. Each cup will be freshly brewed using the DRIP POD system, ensuring the utmost quality.

After enjoying their coffee, guests are encouraged to recycle their used paper cups at designated areas. This recycling initiative, in partnership with Oji Holdings, highlights UCC's dedication to sustainability by transforming the old cups into paper towels for future use in their events.

The Flavor Journey of Hydrogen-Roasted Coffee

Guests at the event will sample coffee sourced from the prestigious Yirgacheffe region of Ethiopia, known for its distinct flavor profile. The hydrogen roasting technique brings out a fruity and floral essence, delivering aromas reminiscent of orange blossoms and flavors akin to ripe berries with a delightful chocolatey sweetness. This showcases how the roasting process, combined with meticulous temperature control, can enhance the coffee's natural characteristics.

UCC's Vision for a Sustainable Future

UCC has proclaimed a mission to harness coffee’s potential for a better world. Their sustainability efforts include a pledge towards achieving carbon neutrality by 2040, which emphasizes the importance of environmentally conscious practices in coffee roasting. With research and development on hydrogen roasting commencing in 2022, UCC is paving the way for a greener coffee industry.

Conclusion

The UCC Mirai Coffee Shop promises to deliver a unique experience, merging innovation with tradition. It's an opportunity for coffee enthusiasts and curious newcomers alike to explore the future of coffee. Everyone is invited to join this one-day event and decide for themselves: is hydrogen-roasted coffee delicious? UCC hopes to inspire a love for coffee that embraces both quality and sustainability.

Event Details

• - Date and Time: April 23, 2025, from 12:00 PM to 8:00 PM (last order at 7:45 PM)
• - Location: COREDO Muromachi Terrace 1F, Tokyo
• - Menu: Free samples of hydrogen-roasted coffee (hot or iced)

For any inquiries regarding the event, individuals can reach out to the UCC Mirai Coffee Shop office at: info@uccmiraicoffee.com.