#Japan #Tokyo #Trading Cards #BeeCruise #Japan Market

The Booming Trading Card Market in Japan

The trading card market in Japan is experiencing a significant surge in popularity, particularly in the realm of cross-border e-commerce. BeeCruise, a subsidiary of BEENOS Group that supports overseas expansion of Japanese content, has recently published a comprehensive report titled "Cross-Border EC x Trading Cards." This report delves into the patterns of purchasing behavior, market analysis, and success stories related to the sale of trading cards through cross-border e-commerce.

In the report, BeeCruise takes an in-depth look at the rising stars of the trading card world, including popular brands and market dynamics. The growing interest in these cards is evidenced by increasing inquiries from trading card sellers considering international markets. To assist these businesses, the report aims to provide insights and data that will facilitate their entry into the global market.

Changing Trends: From Investment to Enjoyment

Contrary to the strong perception that trading cards are primarily high-value rarities sought as investments or collectibles, insights from Buyee reveal a broader spectrum of purchasers. Increasingly, consumers are purchasing not just high-end cards, but also affordable ones, showcasing a shift towards the enjoyment aspect of collecting cards. This reflects a shift in consumer behavior where trading cards are appreciated for fun rather than merely as investment vehicles.

Gender Demographics of Card Purchasers

The report highlights that 67% of trading card purchasers are male, while the remaining 33% are female. Despite the male-dominated market, there is noticeable demand among female buyers for trading cards associated with anime collaborations and K-POP idol merchandise. This indicates a diversification of interests and a growing audience for trading cards beyond traditional demographics.

Top 10 Popular Brands in Cross-Border EC

BeeCruise's report outlines the top 10 trading card brands in the cross-border e-commerce landscape. Dominating this list are well-known names like Yu-Gi-Oh! and Pokémon Trading Card Game, followed closely by One Piece and Dragon Ball trading cards. Other popular card games include Weiß Schwarz and Union Arena, which have successfully integrated anime and gaming elements into their offerings, further increasing their appeal.

High-Value Card Brand and Character Rankings

The report also features a ranking of trading card brands and characters with the highest average purchase amounts. It suggests that cards tied to popular characters, particularly limited editions and signed items, tend to fetch higher prices, showcasing the strong link between supply exclusivity and market value.

The Ascension of K-POP Trading Cards

While sports cards have traditionally dominated the trading card landscape, the K-POP category has emerged as a formidable contender, expanding its market presence. K-POP trading cards are now not only sold as merchandise for artists but also actively traded for exclusive benefits and collectible bonuses. Notably, groups like Stray Kids, BTS, and ATEEZ are leading this trend, attracting significant fan engagement and investment.

The wealth of data compiled in the "Cross-Border EC x Trading Cards" report serves as an invaluable resource for anyone looking to expand their knowledge of the trading card market. The report also highlights various international selling examples useful for businesses seeking to broaden their market reach.

To dive deeper into this fascinating analysis, you can download the report here.

Contacting BeeCruise

For further inquiries or assistance related to cross-border e-commerce, please reach out to BeeCruise at bcr_sales@beenos.com. Visit their website for more resources and support: BeeCruise.

Company Overview of BeeCruise Inc.

1. Company Name: BeeCruise Inc.
2. CEO: Seita Nakai
3. Location: 8-4-13 Nishigotanda, Shinagawa, Tokyo
4. Established: October 2017
5. Capital: 100 million yen