#Japan #Anjo #Wacoal #OMO Store #SCANBE

WACOAL Launches Its First OMO Store in Japan

WACOAL, a leading lingerie brand based in Kyoto, is set to transform the shopping landscape with the opening of its first OMO (Online-Merge-Offline) store named 'WACOAL is' on April 18, 2025, at Lalaport Anjo. This innovative store aims to provide customers with an engaging experience that goes beyond merely purchasing lingerie, allowing them to discover and enjoy their own identity.

Concept and Experience

The concept of 'WACOAL is' is centered around the idea of discovering a "new me". This store is not just a place to shop but a space for self-exploration and enjoyment. WACOAL aims to break the traditional perception of lingerie stores as merely shopping venues by incorporating interactive experiences that allow consumers to learn more about themselves and the products available.

Inside 'WACOAL is,' visitors will find a dedicated area that seamlessly blends insights from the WACOAL website with physical products. Customers can explore popular rankings and featured content while having a tactile experience with the items they are interested in. If a product catches a customer’s eye, they can quickly scan a QR code to access detailed information on the WACOAL website. This feature allows customers to reserve items for in-store trials or purchases, ensuring a convenient and streamlined shopping process.

Additionally, the store will incorporate a state-of-the-art 3D measuring service known as SCANBE, which provides customers with personalized assessments including a bra compatibility check and skeletal analysis. This offers customers invaluable insights into their bodies while enhancing the overall shopping experience.

Customer-Centric Approach

WACOAL has long recognized the importance of combining online and offline experiences to better serve customers. The company’s research indicates that customers who utilize both the WACOAL website and physical stores tend to spend more and shop more frequently than those who only shop in-store. As such, 'WACOAL is' aims to be a welcoming destination where customers can confidently explore lingerie, gain knowledge, and stay updated on current trends, thus building a long-lasting relationship with the brand.

The new store format focuses on an inviting atmosphere, designed to lower the barriers typically associated with lingerie shopping. WACOAL offers various services, such as the ability to drop off unwanted bras for recycling through its Bra Recycle initiative, encouraging a more sustainable approach to shopping.

Shop Features and Offerings

• - Integrated Product Ranges: The store will showcase a wide array of products that go beyond traditional offerings, responding to customer needs, and presenting special collaborations and features from the WACOAL website.
• - Real-Time Access to Information: Interested customers can instantly pull up detailed information about products via the WACOAL website, leveraging staff reviews to make informed choices directly from the comfort of the store.
• - Seamless Online and Offline Integration: The physical shopping experience will feel fluid, as customers can engage digitally without the need to leave the store.
• - 3D Measurement Services: SCANBE technology will be available, allowing customers to gain a personalized understanding of their body shape and suitable products.

Store Information

• - Opening Date: April 18, 2025
• - Hours: 10:00 AM – 9:00 PM
• - Location: 9-30 Daitocho, Anjo, Aichi 446-0065, Japan

Brands Available at Lalaport Anjo

• - WACOAL
• - Wing
• - AMPHI
• - BROS by WACOAL MEN
• - CW-X
• - OUR WACOAL
• - YOJOY
• - GOCOCi
• - une nana cool

Special Opening Promotions

To celebrate its opening, 'WACOAL is' will run limited-time promotions:

• - From April 18 to May 6, customers who add WACOAL's LINE official account will receive a ¥500 discount on purchases of ¥5,500 or more (excluding SCANBE service fees).
• - From April 29 to May 6, a limited number of special opening HAPPY BAGS will be available for purchase, alongside select shorts at discounted prices.

Customer Service

For inquiries, customers can contact the WACOAL customer center at WACOAL Customer Center.

With 'WACOAL is', the brand not only seeks to enhance customer convenience but also aims to cultivate a deeper and more meaningful connection with its clientele, encouraging them to visit and engage with the store.