Dive into Luxury with BI-SU's 2026 New Year Collection
As we welcome the year 2026, BI-SU, a renowned brand by EM Style Japan Co., Ltd., is set to enchant beauty enthusiasts with the unveiling of its exclusive "New Year Collection 2026". Available from January 5, this limited-edition collection promises to bring joy and beauty into your new year, encapsulating the spirit and essence of top-notch self-care.
About BI-SU
Founded on the philosophy that beauty and health should not come at the expense of sacrifice, BI-SU is dedicated to harnessing the power of 100% natural swallow nests. The founder, Mikihiro Inadomi, personally harvests these nests, ensuring that every product reflects the integrity of untouched nature. The brand epitomizes what it means to be a truly conscientious label, focused on crafting luxurious skincare that respects all life forms. To further this mission, the brand established the Swallow Nest Research Institute in 2017 to scientifically validate the benefits of its natural ingredients, with several patents already in place.
Limitless Elegance: A Glimpse into the Collection
The 2026 New Year Collection features carefully curated sets designed to ignite radiance, bravely leading you into the new year with confidence and vitality. Here’s an exclusive look at what’s on offer:
LUCKY BAG 01: The Foundation of Beauty
A concentrated skincare regimen developed over a month, this set is packed with the exclusive Lacial™ extract. It includes:
- - BI-SU Lotion (120ml)
- - BI-SU Serum (30ml)
- - BI-SU Milk (50ml)
- - BI-SU Eyelash Essence
- - Inficial Travel Set
Price: ¥60,000 (tax included) /
Limited to 25 sets
LUCKY BAG 02: Transformational Beauty Experience
Delve into the epitome of luxury with the pinnacle of BI-SU offerings. In addition to the regular skincare items, this set incorporates the remarkable Inficial Cream:
- - BI-SU Lotion (120ml)
- - BI-SU Serum (30ml)
- - BI-SU Milk (50ml)
- - BI-SU Inficial Cream (35g)
- - BI-SU Facial Mask (4 pieces)
- - BI-SU Facial Soap (70g)
Price: ¥100,000 (tax included) /
Limited to 10 sets
LUCKY BAG 03: Inner Beauty Rituals
Perfect for those wishing to elevate their inner well-being. This luxurious set includes:
- - BI-SU Extract Jelly Sticks (7 sticks each of Pine, Rose, and Cranberry)
- - BI-SU Enzyme Sticks (5 sticks)
- - BI-SU Facial Mask (1 piece)
Price: ¥15,000 (tax included) /
Limited to 50 sets /
Available online only
LUCKY BAG 04: The Ultimate BI-SU Experience
Tailored for those who want to indulge in the brand’s best products, this retail-exclusive set aims to nurture the post-holiday mind and body:
- - BI-SU Extract Drink E-3000
- - BI-SU Extract Jelly Sticks (7 sticks each of Pine, Rose, and Cranberry)
- - BI-SU Candies (30 pieces)
- - BI-SU Velvet Pouch
- - BI-SU Facial Masks (3 pieces)
Price: ¥30,024 (tax included) /
Store exclusive
How to Purchase
Mark your calendar for January 5, 2026—when the magic begins! You can purchase these exclusive collections through various channels:
- - Official Online Shop: BI-SU Online_Prtimes
- - Customer Center: TEL: 0120-128-213 (Operating Hours: 9:00 AM – 6:00 PM)
- - BI-SU GINZA SIX: TEL: 03-6824-4117 (Operating Hours: 10:30 AM – 8:30 PM)
- - BI-SU ISETAN SALONE: TEL: 03-4400-3827 (Operating Hours: 11:00 AM – 8:00 PM)
Join the Journey of True Luxury
BI-SU invites you to indulge in a serene experience where tradition meets innovation. With natural ingredients sourced sustainably and a commitment to ethical beauty, this collection serves as a reminder that true luxury lies in harmony with nature. Give yourself or a loved one the gift of beauty and wellness this new year; you deserve it!