TCL Appoints Olympic Champion Eileen Gu as Global Brand Ambassador to Promote Innovation and Empowerment
In a significant move to enhance its global positioning within the realm of sports and technology, TCL has appointed freestyle skiing sensation Eileen Gu as its Global Brand Ambassador. This announcement, which took place on August 17, 2025, aligns with TCL's dedication to the Olympic Movement as a Worldwide Olympic Partner. Eileen Gu, an exemplary athlete who claimed fame as the youngest Olympic champion in freestyle skiing at just 18, has made history by securing three medals in a single Winter Olympic Games. Her involvement with TCL is aptly framed around the company's philosophy of "Inspire Greatness."
Eileen expressed her enthusiasm for this new role, stating, "I'm thrilled to take on this exciting new role as Global Brand Ambassador for Team TCL. TCL shares in the mission to change the world through passion and courage. Every time I hit the slopes, I push myself in the pursuit of progress. TCL shows the same attitude with its fearless vision and bold innovations. With the Olympic Winter Games Milano Cortina 2026 approaching, I look forward to celebrating every moment of aspiration and triumph with TCL."
Gu's appointment also strengthens the company's "TCLforHer" initiative, which champions women's empowerment and visibility in technology and culture. Through various programs emphasizing female-focused initiatives, TCL has positively impacted over 2,000 young women. As Wei Xue, Vice President and ESG Director of TCL Technology, remarked, "Eileen Gu is an athlete who pushes boundaries. Her spirit and passion align with our vision to empower more women to achieve extraordinary lives."
Earlier this year, TCL solidified its commitment to the Olympic Movement through a partnership announcement with the International Olympic Committee (IOC) in the Home Audiovisual Equipment and Home Appliances domain. The company also celebrated this affiliation by being honored at the Olympic Museum in Lausanne, Switzerland, where a commemorative stone representing TCL's contributions was unveiled.
In anticipation of the upcoming Winter Olympic Games in Milan and Cortina in 2026, TCL is not only enhancing its technology offerings for both fans and athletes, but also preparing to bring the Olympic experience to billions worldwide. With an extensive portfolio that includes state-of-the-art digital displays, TCL aims to capture the magic of the games. Their contributions will extend beyond technology, providing essential home appliances in the Olympic Villages and creating platforms such as "Athlete Moments," designed to help competitors reconnect with their families immediately after their performances.
Since its establishment in 1981, TCL, which stands for "The Creative Life," has proliferated worldwide as a leading technology brand. The company's broad portfolio encompasses innovative solutions including televisions, smartphones, audio devices, and smart home technologies, aiming to enhance the overall consumer experience. With over 46 research and development centers and 38 manufacturing bases across 160 countries, TCL is poised to remain a competitive force in the global market.
In light of their steadfast commitment to excellence and empowerment in sports and technology, TCL's partnership with Eileen Gu showcases a shared vision of inspiring greatness and creating lasting life-changing opportunities. As the world gears up for the Winter Olympics, the collaboration between TCL and Gu seems set to pave the way for remarkable achievements and future endeavors in both spheres.
Eileen expressed her enthusiasm for this new role, stating, "I'm thrilled to take on this exciting new role as Global Brand Ambassador for Team TCL. TCL shares in the mission to change the world through passion and courage. Every time I hit the slopes, I push myself in the pursuit of progress. TCL shows the same attitude with its fearless vision and bold innovations. With the Olympic Winter Games Milano Cortina 2026 approaching, I look forward to celebrating every moment of aspiration and triumph with TCL."
Gu's appointment also strengthens the company's "TCLforHer" initiative, which champions women's empowerment and visibility in technology and culture. Through various programs emphasizing female-focused initiatives, TCL has positively impacted over 2,000 young women. As Wei Xue, Vice President and ESG Director of TCL Technology, remarked, "Eileen Gu is an athlete who pushes boundaries. Her spirit and passion align with our vision to empower more women to achieve extraordinary lives."
Earlier this year, TCL solidified its commitment to the Olympic Movement through a partnership announcement with the International Olympic Committee (IOC) in the Home Audiovisual Equipment and Home Appliances domain. The company also celebrated this affiliation by being honored at the Olympic Museum in Lausanne, Switzerland, where a commemorative stone representing TCL's contributions was unveiled.
In anticipation of the upcoming Winter Olympic Games in Milan and Cortina in 2026, TCL is not only enhancing its technology offerings for both fans and athletes, but also preparing to bring the Olympic experience to billions worldwide. With an extensive portfolio that includes state-of-the-art digital displays, TCL aims to capture the magic of the games. Their contributions will extend beyond technology, providing essential home appliances in the Olympic Villages and creating platforms such as "Athlete Moments," designed to help competitors reconnect with their families immediately after their performances.
Since its establishment in 1981, TCL, which stands for "The Creative Life," has proliferated worldwide as a leading technology brand. The company's broad portfolio encompasses innovative solutions including televisions, smartphones, audio devices, and smart home technologies, aiming to enhance the overall consumer experience. With over 46 research and development centers and 38 manufacturing bases across 160 countries, TCL is poised to remain a competitive force in the global market.
In light of their steadfast commitment to excellence and empowerment in sports and technology, TCL's partnership with Eileen Gu showcases a shared vision of inspiring greatness and creating lasting life-changing opportunities. As the world gears up for the Winter Olympics, the collaboration between TCL and Gu seems set to pave the way for remarkable achievements and future endeavors in both spheres.
Topics Entertainment & Media）
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