Highlights from the 5th China International Consumer Products Expo in Haikou

Insights from the 5th China International Consumer Products Expo

On April 13, 2025, the highly anticipated 5th China International Consumer Products Expo (CICPE) officially commenced in Haikou, Hainan Province. This year’s event set a new record, featuring over 1,700 companies from more than 70 countries, showcasing more than 4,100 brands, highlighting the event's growing significance as a premier platform for consumer products around the globe.

The Guest of Honor and International Participation

One of the highlights was the UK Pavilion, which served as the guest country of honor. The expo attracted a strong international presence, with countries like Slovakia, Singapore, and Brazil participating for the very first time. This diverse representation underscores China's appeal as a booming market for international brands.

Innovative Features and Technological Showcases

A standout feature of this year’s event was the introduction of special exhibition areas dedicated to artificial intelligence (AI) and the low-altitude economy, reflecting global trends towards innovation and advanced technologies. Additionally, a new hybrid model combining both online pre-matching and in-person negotiations was implemented, effectively facilitating deeper engagement between buyers and suppliers.

Impressive Business Outcomes

By mid-expo on April 16, it was reported that transactions amounting to approximately 150 billion yuan ($20.56 billion) had been agreed upon, including 52 substantial project agreements established during formal matchmaking meetings. These agreements spanned a wide array of sectors, with 20 confirmed at country-specific sessions, showcasing the extensive collaborative endeavors between Chinese hosts and international exhibitors.

Trends in Autonomous Driving and Smart Technology

The expo showcased significant advancements in robotic technology, exemplified by Hangzhou’s Unitree Robotics, which unveiled its G1 Robot. This technology drew considerable attention, leading to numerous orders for applications in scientific research, public security, and other sectors. The expo also promoted initiatives in smart transportation, autonomous driving, and comprehensive travel services.

Breaking Barriers to Entry

A remarkable change this year was the reduction of entry barriers for international exhibitors. Thanks to Hainan's 59 Country Visa Free Entry Policy, many global participants no longer required visas for entry, enabling smoother participation for individuals from 77 countries. This development is indicative of the region's commitment to fostering an open and accessible trade environment.

Opportunities Ahead

The business-friendly policies in Hainan, such as special management measures for cross-border trade and increased market access for foreign entities, are substantial. The province is also actively establishing streamlined customs operations, further enhancing its attractiveness as a destination for international investment. William Huang, the EY China South Managing Partner, indicated that the opportunities presented by the CICPE and the favorable conditions brought by the Hainan Free Trade Port (FTP) are likely to inspire a surge in multinational companies investing in Hainan.

In conclusion, the 5th China International Consumer Products Expo effectively illustrated China's potential as a global consumer market leader. The event not only facilitated significant business transactions but also showcased the intersection of culture, technology, and international trade, marking a turning point for future opportunities in this vibrant region.