GOAT USA Partners with New York Jets for Innovative Co-Branded Apparel Collection
GOAT USA and New York Jets Unveil Exciting Collaboration
In a groundbreaking partnership, GOAT USA, a lifestyle brand rooted in Long Island, has launched a dynamic co-branded collection with the New York Jets. This collaboration signifies the brand's expansion into the realm of professional sports, targeting one of the most fervent fan bases in the NFL.
A Perfect Match for Fans
The new collection features classic GOAT USA tees and hoodies adorned with iconic Jets branding, designed for versatility as fans transition effortlessly from pre-game tailgates to their seats at MetLife Stadium. Chris Pierce, Vice President of Fan Commerce for the New York Jets, expressed his enthusiasm about the collaboration, stating, “Jets fans bring unmatched energy every game day, and this collection is built for them.” The synergy between the two brands aims to empower fans to wear their Jets pride with confidence, whether they are in the stands or enjoying life in their everyday settings.
A Personal Touch from GOAT USA’s Co-Founder
TJ Cristina, CEO and Co-Founder of GOAT USA, has a deep-seated connection to the Jets. He recalls fond memories of tailgating at MetLife Stadium, highlighting that the team has always been an integral part of his life. “Seeing our logo next to theirs is personal for me. This is the team we grew up rooting for. We bleed green,” Cristina remarked, reflecting the passion that underlies this collaboration.
The Evolution of GOAT USA
Founded in 2016 by childhood friends Rich Alfaro, TJ Cristina, and Dylan McLaughlin, GOAT USA began its journey selling T-shirts from the trunk of a car at various youth sports tournaments across Long Island. What started as a grassroots effort has blossomed into a national brand, amassing over 1,000 wholesale accounts and establishing nine company-owned stores across the country. The Jets collection arrives just in time for the brand's 10-year anniversary, marking a significant milestone in its journey.
A Game Day Debut
The exciting launch of the new collection took place at the Jets’ White Out game on September 20. Fans can find the new apparel available for purchase beginning in early October through Jetsshop.com, GOATUSA.com, and select retail partners. The collaboration not only highlights the streetwear aesthetic of GOAT USA but also reinforces the brand’s commitment to enhancing the fan experience in professional sports.
About GOAT USA
GOAT USA is dedicated to building a community centered around confidence and everyday greatness. The brand's founders have successfully transitioned from local markets to a nationwide presence, emphasizing the importance of connection and passion in their approach to fashion.
About the New York Jets
Established in 1959 as the New York Titans and becoming a vital member of the NFL, the New York Jets have a rich history in professional football. Renowned for their resilience and competitive spirit, the organization dedicates itself to enhancing the fan experience through innovative platforms, all while supporting community initiatives.
In this collaboration with GOAT USA, the Jets not only showcase their commitment to their fans but also align with a brand that embodies the community spirit. This co-branded collection is sure to resonate with fans as they showcase their unwavering support, both on game day and beyond.