LEPAS Unveils Vibrant Lifestyle Vehicles at the Indonesia International Auto Show

On July 23, 2025, the Indonesia International Auto Show in Jakarta witnessed an exciting overseas debut from LEPAS, an emerging automotive brand from China. Launched in April this year as part of the Chery Group, LEPAS aims to enhance its international presence through bold and colorful designs tailored for those who appreciate a refined lifestyle.

LEPAS, which translates to the essence of 'style and sophistication,' captivated attendees with its brand motto "Vibrant Life, Masterful Drive." The company's exhibit featured a striking leopard print design aesthetic, capturing the attention of visitors with its colorful and lively booth. LEPAS showcased its complete vehicle lineup, which included the L8, tailored for those with a taste for elegance, the L6, a mobile workspace aimed at creators, and the L4, designed for the young and stylish driver. This showcase illustrated the brand's dedication to redefining mobility through elegance and style.

According to Chung Wei, the Deputy General Manager of LEPAS, modern urban elites are seeking vehicles that resonate not only with their specifications but more importantly, their lifestyle aesthetics. "LEPAS is created for 'masters of refined living,' blending cutting-edge technology with warmth and personality to transform the face of mobility," he stated. The philosophy of 'mastery' embodied in the vehicle serves to expand lifestyles, making refined living accessible to all who aspire for an elevated experience.

A prime example of this vision is the L8 model, boasting a leopard-inspired aesthetic characterized by its streamlined body, vertically oriented headlights, and gracefully contoured grille. The design exemplifies both power and elegance, enhanced further by its collaborative partnership with Miss Universe, which adds depth to its narrative of sophisticated living.

The spacious interior of the L8 is designed to provide a 'refined third space' that effortlessly balances work and relaxation. With user-friendly features aimed at maximizing comfort, the L8 integrates a unique 'super platform for all scenarios' capable of tackling both urban and rural roads. Furthermore, the highly efficient hybrid system developed by Chery ensures outstanding fuel economy, low consumption, and extended range, representing the pinnacle of engineering excellence.

LEPAS leverages Chery's 22-year history in Chinese vehicle exports and the trust of over five million users, propelling the brand's international expansion. Wei announced ambitious plans for entry into Europe, Southeast Asia, North America, and the Middle East within the next three years. He expressed, "The mission of LEPAS is to co-create a defining era of refined living that adds color to the world."

As a leading automotive manufacturer in China, Chery Group, founded in 1997, is recognized not only for its significant production milestones but also for diversifying into a group with its core business rooted in the automotive industry. Operating across 120 countries and regions globally, Chery continues to hold the top position in personal vehicle exports among Chinese brands and boasts a community of over five million international users. LEPAS' debut at the Indonesia International Auto Show signifies a vibrant step forward as it embarks on its journey to captivate the international market with style and innovation.

LEPAS Vehicle Showcase

LEPAS aims to be more than an automotive brand; it positions itself as a lifestyle choice that resonates with the contemporary consumer who appreciates design, comfort, and class. The brand's forward-thinking approach and commitment to quality are set to make significant waves in the global automotive landscape.