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Ibaraki's Happiness and Stayability Rankings for 2025

Recently, Daito Kentaku Co., Ltd., headquartered in Tokyo, announced the results of their extensive residential satisfaction survey for Ibaraki Prefecture, revealing the "Happiness Ranking of Towns 2025" and the "Most Desirable Towns to Live in Ranking 2025". This survey, a cumulative evaluation spanning the years 2021 to 2025, has garnered responses from over 17,000 residents, making it one of the largest studies of its kind.

Key Findings of the Happiness Ranking

For five consecutive years, the ranking of satisfaction has shown that Moriya City is the top choice, continuing to bear the distinction of the highest happiness score with a deviation value in the 70s. Tsukuba City follows closely in second place, maintaining high satisfaction levels throughout the same period. Rising dramatically from the previous year's 12th position, Tonegun, Ibaraki now sits securely in third place.

Interestingly, the findings highlight that Moriya City boasts the unique achievement of consistently holding a score in the 70s, showcasing not only the residents' contentment but also a sense of well-being unmatched by other towns. Tsukuba City, known for its educational and technological advancements, remains a favored choice as well.

Several other cities have also shown positive trends, including Ami Town, which climbed from a 13th-place ranking last year to now sit in 9th place this time. This demonstrates a growing appreciation for diverse town characteristics across Ibaraki.

Understanding Happiness Scores

The happiness score is derived from the average responses to the question, "Overall, do you consider yourself happy or unhappy?" Ratings were given on a scale of 1 (very unhappy) to 10 (very happy), and results are scaled to a 100-point system.

Insights from the Living Desire Rankings

In the push for desirable living locations, Moriya City again claimed the top spot for the second consecutive year, maintaining the distinction of having a high deviation score. Following closely in second is Tokai Village in Nakagun, with Hitachinaka City rising to third place after being ranked fourth last year.

Other notable movements include Ibaraki Town making a comeback into the top ten, ranking 9th from a previous position of 17th, and Kitakami City, moving up to 10th from 13th. These shifts reflect the dynamic growth and demand for residential areas within Ibaraki.

How Rankings Are Calculated

The rankings for living desires are computed based on average scores from respondents answering yes, indicating a strong intention to remain in their current town. The methodology categorizes responses on a scale denoting varying levels of certainty from 0 (do not want to stay) to 100 (strongly wish to stay).

Survey Methodology and Demographics

The survey was conducted by Macromill, distributing questionnaires through internet channels to residents of Ibaraki Prefecture aged 20 and older. The demographics cover a balanced range of genders, marital statuses, and familial situations, encapsulating a true representation of the area's sentiment.

The survey period spans a comprehensive timeframe from 2021 to 2025, emphasizing meticulous data collection efforts that contribute toward a thorough understanding of residents' experiences in Ibaraki.

Daito Kentaku remains committed to interpreting housing satisfaction in a way that can influence future urban planning and community development. The essential takeaway from this data is undoubtedly the engagements and reflections of Ibaraki citizens toward their living environments, suggesting areas for improvement and strengths to build upon.

As urbanization continues to evolve, Ibaraki Prefecture demonstrates a keen capacity to adapt, with local governments and organizations potentially leveraging these insights to cultivate places where people not only want to live but feel happy and fulfilled as well.

For further details, visit Ibaraki Living Environment and Press Release.