#USA #Los Angeles #Beard Papa's #HoYoverse #Zenless Zone Zero

Beard Papa's Announces Exciting Collaboration with Zenless Zone Zero

Beard Papa's, renowned for its delicious Japanese cream puffs, is thrilled to announce a nationwide collaboration with the popular action-RPG Zenless Zone Zero by HoYoverse. Starting June 8, 2025, and lasting until July 15, this thrilling partnership will introduce unique cream puff flavors inspired by the vibrant energy and bold flavors of Zenless Zone Zero.

This collaboration aims to blend the worlds of delectable treats and gaming, offering fans an unforgettable experience. Two new cream puff flavors will be launched:

1. Key Lime Crumble Puff – A delightful blend of tart and creamy, topped with a smooth crumble and filled with rich vanilla bean custard.

2. Royal Raspberry Puff – This luscious creation features a berry-bright glaze with a creamy vanilla bean custard center.

In addition to these tempting flavors, fans will have the chance to collect exclusive Zenless Zone Zero merchandise and in-game rewards through a specially configured cream puff purchase. Each set will include a unique game code card that can be redeemed in the game for special benefits:

• - 2-Puff Set: Contains one of each new flavor, a limited-edition badge, and an exclusive Zenless Zone Zero game code card.
• - 4-Puff Set: This set features four puffs—one of each new flavor and two original puffs, along with a choice of Anby or Burnice acrylic standee and a game code card.
• - 6-Puff Set: Comes with six puffs (two of each new flavor and two originals), a limited-edition badge, a choice of Anby or Burnice acrylic standee, and a game code card.

To celebrate this exciting collaboration, Beard Papa's is set to host a special fan event at Anime Expo 2025 in Los Angeles's Little Tokyo from July 3-6. Attendees will have the opportunity to sample the new cream puff flavors, purchase exclusive collaboration sets on-site, and participate in a treasure hunt organized by ZZZ. Additionally, fans will enjoy photo opportunities with life-sized portraits of Anby and Burnice, the main characters from the Zenless Zone Zero universe.

Mark Nathan, the Marketing Director at Beard Papa's, stated, “We are thrilled to partner with HoYoverse and infuse the spirited energy of Zenless Zone Zero into our bakeries. This collaboration offers fans a unique experience that intertwines food, fandom, and gaming culture in a fun and flavorful manner.”

For a complete list of participating locations and further details, visit www.beardpapas.com and follow them on social media @beardpapas to stay updated on exclusive offers.

Founded in Osaka, Japan, in 1999, Beard Papa's has gained global recognition for its freshly baked cream puffs filled with custard made daily. With over 550 locations across 14 countries and territories, it continues to delight customers with a diverse range of flavors and high-quality Japanese desserts.

On the flip side, Zenless Zone Zero, developed by the creators of Genshin Impact, presents a thrilling gameplay experience set in the post-apocalyptic city of New Eridu. Players will step into the shoes of a Proxy, directing squads of agents through alternate dimensions in action-packed, combo-heavy combat. Information on the game can be found at zenless.hoyoverse.com/en-us/.