#United States #Technology #Mediassociates #Ben Kunz #Sandy Hook, Connecticut

Mediassociates Elevates Ben Kunz to Chief Strategy Officer

Mediassociates, a top media planning and analytics agency, recently announced the promotion of Ben Kunz to the role of Chief Strategy Officer. With nearly two decades of experience at the agency, Kunz's leadership is expected to sharpen the focus on client strategies and the development of innovative media solutions. Previously, Kunz served as Executive Vice President, where he was pivotal in managing client strategy and driving growth initiatives.

In his new position, Kunz will provide strategic direction for Mediassociates' client marketing strategies, particularly through its unique Precision Branding approach. This sophisticated methodology combines insights from both upper- and lower-funnel advertising efforts, leveraging new data signals about consumer behaviors. As marketing landscapes evolve, his stewardship of Precision Branding aims to create more effective marketing outcomes for clients.

Kunz’s experience includes spearheading the development of the PrecisionBranding.AI platform, which is designed to enhance ad campaign planning and forecasting through innovative predictive analytics. This advancement is crucial as advertising technologies continue to evolve rapidly, placing emphasis on the need for data-rich insights into client demographics and market trends.

His background as a management consultant, along with being a nationally published columnist, positions him as a thought leader in media innovation, artificial intelligence, and behavioral economics. He has been recognized as a leading voice advocating for digital transformation, showcasing a deep understanding of tech-driven marketing approaches.

Prominent media outlets like Ad Age, Forbes, and The Atlantic have featured his insights, and he is often invited to speak at key industry events such as the DMA Awards and SXSW, reflecting his reputation in the marketing community.

Jeff Larson, CEO of Mediassociates, emphasized Kunz's forward-thinking approach, stating that he is always several steps ahead in understanding technology and media trends. Larson's confidence in Kunz’s ability to predict industry shifts and craft innovative solutions is seen as vital for the agency's future success. With a track record that has contributed to a remarkable 400% growth over the past decade, Kunz's promotion marks a significant milestone for both him and the agency.

As Kunz takes on this new challenge, he expresses enthusiasm about leading in a dynamic media environment. He acknowledges the rapid changes in advertising platforms and the increasing capabilities of artificial intelligence, which greatly influence campaign planning. His commitment to providing innovative solutions will be instrumental in guiding both clients and creative partners as they navigate the future of marketing.

Outside of his professional commitments, Ben Kunz is actively involved in cancer research fundraising, enjoys hiking vacations in Iceland with his partner, and has a passion for photography—reflecting a well-rounded personality that extends beyond the corporate world.

About Mediassociates

Established in 1996, Mediassociates has grown substantially, now boasting $275 million in media billings and employing a team of 102 professionals. The independent agency is known for its adaptability and scalability, catering to a diverse national client base, especially mid-market firms. As a member of the Worldwide Partners Independent Agency Network, Mediassociates has garnered numerous accolades, including recognition as a Best Place to Work by Ad Age and being named among Adweek’s Fastest Growing Agencies.

In summary, the strategic elevation of Ben Kunz to Chief Strategy Officer signals a promising future for Mediassociates as it continues to redefine media marketing through innovation and strategic insight.