#Japan #Tokyo #Famichiki #Riko Yagi #Yoshida Kōtarō

Yoshida Kōtarō Takes on DJing in Exciting Famichiki Festival

In an unexpected twist, renowned actor Yoshida Kōtarō dives into the world of DJing, paired with the energetic participation of rising star Riko Yagi in the latest campaign from FamilyMart, titled the "Famichiki Agae Festival." This event will kick off on September 16, 2025, in nearly 16,300 FamilyMart stores across Japan, featuring a whopping prize pool valued at approximately 200 million yen, which includes enticing coupons and merchandise.

The new TV commercial, which will air nationwide (excluding some regions), highlights Yoshida and Yagi embodying the spirited essence of the Famichiki Agae Festival. As the commercial unfolds, viewers are greeted with vibrant visuals, as Yoshida takes on the role of DJ, energetically announcing, "A・GA・RE〜〜！！" elevating the atmosphere and encouraging viewers to join the excitement. Yagi responds in kind, completing this electrifying duo that epitomizes the festival’s theme.

The Vibrant Commercial

TVCM Title: "Famichiki Agae Festival"
Broadcast Start Date: September 16, 2025
Cast: Yoshida Kōtarō, Riko Yagi
Broadcast Regions: Nationwide (excluding certain areas)
Watch the Commercial: YouTube Link

The photogenic backdrop captures Yoshida’s striking DJ persona, complete with silver sunglasses, golden headphones, and a sparkling gold necklace emphasizing the festival's festive theme. His DJ booth, creatively designed to reflect the Famichiki brand, serves as a vibrant focal point, energizing the atmosphere with pulsating beats and lively choreography as both he and Yagi artfully interact with the rhythm.

Riko Yagi Brings Color to the Beat

Adding to the visual flair, Yagi showcases a playful spirit adorned in a vibrant yellow sleeveless knit, accented with unique Famichiki-shaped earrings. Her skilled dance moves complement Yoshida's enthusiastic DJ presence, embodying the festival's lively ambiance. The playful interplay and infectious energy invite audiences to join the fun in this lively celebration of food and entertainment.

Behind the Scenes: Interviews with the Stars

Reflecting on the experience, both actors had insightful comments on their roles.

Yoshida Kōtarō:

"This role as a DJ is a first for me. I don't believe I'll have a chance to portray a character like this again, so that's what makes it special. It showcases a fun side I rarely present in my performances."

Riko Yagi:

"Wearing this vibrant outfit and having such high-energy lines, I believe audiences will feel uplifted after watching. It's a unique experience for us to embrace the ‘Aage’ spirit through these roles."

When asked about each other’s costumes, Yoshida was impressed by Yagi's style while she admired his eye-catching necklace.

Current Trends and Future Aspirations

On a personal note, when questioned about their recent high-energy moments, Yoshida shared a touching memory of receiving a standing ovation from 2,000 audience members at a theater in Hiroshima. Meanwhile, Yagi expressed her excitement over a surprise appearance from a beloved comedian during a live broadcast.

As autumn approaches, Yoshida humorously mentioned wanting to challenge himself to discover new things to try, while Yagi expressed an interest in enhancing her writing skills, embracing her expressive nature in new ways.

Campaign Details

The Famichiki Agae Festival promises audiences the chance to win exciting prizes! Customers who purchase either a Famichiki or Famichiki Red will receive 50-yen discount coupons valid for various items from the fried goods and delicacies section. Additionally, presenting a Famipay card will earn users stamps for a chance to win exclusive Famichiki merchandise.

Campaign Overview

• - Promotion Period: September 16, 2025 - October 6, 2025
• - Coupon Usage Period: September 16, 2025, 7 AM - October 13, 2025, 11:59 PM
• - Participating Stores: Nationwide
• - Featured Items: Famichiki and Famichiki Red

With an array of quirky prizes ranging from pins to lunch boxes, this festival offers a delightful and engaging experience. FamilyMart invites everyone to savor the deliciousness and excitement of the Famichiki Agae Festival, where there's a reward for every foodie and festivity lover!

With a focus on community connection and customer enjoyment, FamilyMart continues its commitment to being a beloved convenience store brand, uniting individuals through moments of joy and delicious opportunities.