#Italy #Milan #Urban Mobility #EICMA #MotoLive

EICMA 2025: A Milestone in the Two-Wheeler Industry

The 82nd edition of the International Two-Wheeler Exhibition, known as EICMA, has once again set remarkable records, drawing in over 600,000 visitors in just six days. This event brought together enthusiasts, industry professionals, and media representatives, solidifying its reputation as a pinnacle of the motorcycle and biker culture. The event took place in Milan and featured 730 exhibitors from 50 countries, with more than 2,000 brands represented, marking a significant growth phase for EICMA.

Unprecedented Attendance and Global Reach

From its post-pandemic rebound in 2021 to this year, the EICMA has seen a dramatic doubling in visitors and exhibitor space. The numbers for B2B interactions are equally impressive, with over 43,000 professionals attending from 167 nations. This year saw a notable 28% increase in foreign participants, reflecting a rising international interest. Furthermore, media presence also surged, with more than 8,200 journalists from 67 countries covering the event.

Celebrating MotoLive's 20th Anniversary

One of the standout attractions this year was the 20th anniversary of MotoLive, celebrated in the largest outdoor arena to date, spanning over 60,000 square meters. Here, audiences experienced thrilling races, stunt shows, and competitions featuring adventure motorcycles. A highlight was the Champions Charity Race, which saw twelve legendary motorsport figures racing for a good cause, captivating the crowd.

Additionally, the exhibition "Desert Queens" paid homage to the illustrious history of the Dakar Rally. Featuring 31 original motorcycles, this display drew in over 42,000 visitors intrigued by the interplay of history and adventure in motorsport.

Innovations in Urban Mobility

Another exciting venture at EICMA was the Y.U.M. (Your Urban Mobility) area. Thousands of attendees had the opportunity to try out over 40 different vehicles, including scooters, mopeds, and electric alternatives. This initiative showcased EICMA’s commitment to interpreting new trends in urban mobility, further enhancing the visitor experience.

The slogan for this year's event, "That’s Amore," resonated deeply throughout the exhibition, symbolizing the collective passion shared between manufacturers, riders, and attendees. Activities like tattoo stations and interactive displays ensured that the theme of connection was felt in every corner of the venue.

An Immersive Gaming Experience

The Gaming Area was another crowd-pleaser, filled with thousands of young visitors engaging with state-of-the-art motorcycle simulators. Spanning over 300 square meters, this area offered an adrenaline-packed escape with eight advanced simulators that created an immersive racing experience,
entertaining visitors with challenges inspired by real-world tracks.

Enhancing Visitor Experience with Sustainable Practices

A significant aspect of EICMA 2025 was the extraordinary mobility plan implemented in collaboration with ATM and Trenord. This initiative not only improved accessibility to the venue but also provided over 15,000 free parking spots throughout Milan. These smart strategies contributed to a more sustainable and organized attendance experience despite the event’s substantial impact on the city.

A Bright Future Ahead

EICMA 2025 marked the transformation of the event from a specialized exhibition to a vibrant and globally appealing showcase. EICMA President Pietro Meda and CEO Paolo Magri have noted the hard work put into enhancing content, accessibility, and visitor engagement.

With a total exhibition area exceeding 300,000 square meters and a continually evolving showcase, EICMA 2025 has closed on a high note, filled with innovation and shared passion. The dates for next year are already set, with the exhibition scheduled to take place from November 3rd to 8th, 2026, promising to begin a new chapter in its storied history.