#United States #Batteries Plus #Dallas Cowboys #Frisco #recycling awareness

Batteries Plus Partners with Dallas Cowboys

In an exciting expansion of its environmental initiatives, Batteries Plus has officially signed on as the Official Battery Recycling Partner of the Dallas Cowboys. This multi-year partnership seeks to leverage the vast appeal of one of America’s most beloved sports franchises to bolster awareness about the critical need for battery recycling. The alignment targets not only sports fans but also aims to educate communities about the importance of responsible battery disposal and the benefits of recycling critical materials.

Engaging Fans and Communities

Starting this season, fans who recycle their batteries at participating Batteries Plus locations across Texas and Oklahoma will be eligible to win an array of prizes. Among the rewards are coveted tickets to Dallas Cowboys home games, team merchandise, and exclusive experiences such as the Ultimate Cowboys Fan Experience. This engaging initiative encourages the Cowboys' extensive fanbase to participate in sustainability efforts, with the overarching goal of fostering a culture of recycling.

As part of the program, anyone who drops off batteries for recycling can enter a sweepstakes that includes:

• - Four tickets to a Dallas Cowboys home game
• - Pregame sideline passes
• - Roundtrip airfare
• - Hotel accommodations
• - A behind-the-scenes tour of The Star in Frisco, home of the Cowboys' World Headquarters

Through this campaign, Batteries Plus and the Cowboys are expected to significantly increase recycling participation in the region, particularly noting that previous collaborations with NFL entities have shown promising results.

A Green Mission with Tangible Goals

The Cowboys, recognized as the most valuable sports team globally, boast millions of loyal fans. Yet, statistics reveal that a considerable portion of this audience—51%—has never recycled a battery, and only 23% find it easy to incorporate into their daily recycling habits. This partnership, therefore, presents a unique opportunity to shift perceptions about battery recycling.

Scott Williams, CEO of Batteries Plus, highlighted the potential this partnership has to drive change. “Our network of over 730 stores simplifies the recycling process exponentially. Cowboys fans are some of the most passionate in the world, and harnessing that energy to promote better recycling habits can lead to a monumental shift in community practices.”

The partnership is designed not only around fan engagement but also features educational components. Both Brands will collaborate to create inspiring content that explains why battery recycling is essential—not just from an environmental standpoint but for building a sustainable future.

Why Battery Recycling Matters

Batteries are generally integrated into many daily use items, from smartphones and laptops to e-scooters and power tools. Most rechargeable devices are powered by lithium-ion batteries composed of precious materials including lithium, cobalt, nickel, and manganese. Recycling batteries allows for the recovery of these valuable metals and timeliness in bringing down dependency on global supply chains.

Batteries Plus has established itself as a leader in this space, recycling over 52 million pounds of batteries annually, helping to prevent hazardous waste from polluting landfills and ensuring that critical minerals are reused effectively. With a rich heritage in battery recycling over three decades, they are on a mission to normalize this practice, making it both straightforward and safe for all communities.

Amplifying Awareness Through Collaboration

To elevate awareness surrounding battery recycling, Batteries Plus plans to integrate its presence across various Cowboys platforms. This includes opportunities such as:

• - Special appearances by the Dallas Cowboys Cheerleaders and Rowdy, the team’s mascot, at designated recycling events.
• - Educational messaging shared through popular media, including the weekly podcast, Hangin’ with the Boys and partnerships with local radio station 105.3 The Fan.
• - Digital features on the Dallas Cowboys' website and official mobile app, showcasing the importance of battery recycling.
• - Innovative social media campaigns focusing on educating fans about battery recycling practices, culminating in exciting promotional giveaways.
• - Signage strategically placed in AT&T Stadium and The Star in Frisco, ensuring constant visibility of their joint mission.

The partnership between Batteries Plus and the Dallas Cowboys embodies a pioneering approach to leverage sports enthusiasm to foster responsible consumer behaviors. As both entities embark on this journey together, the significance placed on environmental advocacy not only enhances community engagement but also propels a movement toward a greener future. Fans and customers alike can learn more about how to participate in these initiatives by visiting Batteries Plus and exploring recycling locations as well as contest details.