Mercury Insurance and iHeartRadio Celebrate San Diego's Everyday Heroes with a Vibrant Mural
Celebrating Community Heroes: Mercury Insurance and iHeartRadio Collaboration
The vibrant community spirit of San Diego has been beautifully recognized through a groundbreaking initiative by Mercury Insurance in partnership with iHeartRadio. This innovative program, dubbed 'Community Rockstars,' aims to honor the everyday heroes whose selfless contributions significantly enhance the quality of life in San Diego.
As part of the initiative, Mercury Insurance unveiled a stunning mural at the North Island Credit Union Amphitheatre (NICUA), created by the acclaimed artist Nigel Sussman. This mural does not just serve as a mural; it encapsulates the essence of San Diego while featuring hidden references to a wealth of popular songs, inviting observers to engage with the art actively.
VP and Chief Marketing Officer of Mercury Insurance, Erik Thompson, emphasized the importance of recognizing local legends: "These heroes don't do it for the recognition, which is why we want to say thank you for helping to make San Diego such an amazing place to live." With such initiatives, Mercury showcases its dedication to both the community and creative expression.
The Community Rockstars Program
Now in its second season, the Community Rockstars program significantly impacted the San Diego community by honoring various local heroes, including educators, volunteers, and philanthropic entrepreneurs. The program's success is marked by last year's commendation of ten outstanding individuals who were celebrated for their efforts in enhancing the lives of others.
Fans and community members are encouraged to nominate their local heroes through the iHeartRadio website. Selected nominees gain recognition by receiving:
- - Concert tickets of their choice at NICUA, where they will be celebrated on massive video screens at the venue.
- - VIP parking access.
- - A $200 Visa gift card to enhance their concert experience.
Engaging the Community Through Influencers
In an effort to elevate the concert-going experience, Mercury has enlisted the participation of various influencers from San Diego. Notably, Chris and Ashley (@SDFoodies) will spotlight their own community rockstars by sharing stories and experiences through engaging content. Additionally, influencer Manon Mathews has been appointed as the
Topics Entertainment & Media）
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