ScrubaDub Celebrates 60 Years of Excellence and 100 Million Cars Washed
Celebrating 60 Years of ScrubaDub
ScrubaDub, the renowned New England car wash, proudly marks a remarkable milestone—60 years in business—and celebrates the washing of over 100 million vehicles. Known for its commitment to community, innovation, and outstanding customer service, ScrubaDub is not just a car wash; it’s a part of the family legacy that has spanned three generations.
A Month of Celebration
From September 23 to October 7, ScrubaDub is throwing a grand two-week celebration for its customers across Massachusetts, Rhode Island, Maine, and New Hampshire. To enhance this festive atmosphere, all 20+ locations will incorporate a custom Birthday Cake scent into the wash process, courtesy of their long-time partner, Simoniz USA. For patrons who prefer a different experience, there’s an easy fix: simply activate the air recirculation in their vehicles before entering the wash.
Special Treats for Customers: On September 26th and 27th, guests can enjoy free anniversary-themed chocolates and air fresheners while stocks last. On its official birthday—September 30th—the cost of the Express Car Wash drops to just $2 at every ScrubaDub location, reminiscent of its original price in 1966. Employees at the Natick and Framingham locations will don retro uniforms to further enhance the nostalgic experience. Moreover, customers will be treated to free cupcakes from the famous Cupcake City Food Truck in Natick, while everyone else can grab a chocolate treat.
Fuel Savings for Members: The anniversary offers aren’t just about car washes; ScrubaDub Unlimited Members can also avail of a 20-cent discount per gallon of gas at participating locations until October 7, further emphasizing the company's commitment to rewarding loyal customers.
A Legacy of Innovation
Founded in 1966 by Marshall and Elaine Paisner, ScrubaDub set out to revolutionize the car wash industry. As pioneers in automated car washes and robotic equipment, they positioned the company as a leader in innovation. Today, the business is run by their sons Bob and Danny and has expanded its offerings to include detailing centers, gas stations, and convenience stores across four states.
The family ethos continues with the entry of the next generation, including Mathew, Alex, and Ian Paisner, who have brought fresh perspectives and a commitment to progress. Mathew remarks, "Our duty as the third generation is to honor the foundation laid by our grandparents and parents while also embracing change and development."
Community Roots and Recognition
ScrubaDub’s impact extends beyond just car washes; its involvement in local communities is profound. Through partnerships with schools, sports teams, and nonprofits like Community Servings and Cradles to Crayons, ScrubaDub has consistently found ways to give back, reinforcing its belief in caring for the communities it serves. Their “Care Like Family” approach has also earned them recognition as a great place to work, with accolades from USA TODAY and The Boston Globe.
Looking Ahead
As ScrubaDub prepares for the next 60 years, the focus remains on growth, technology, and maintaining community ties. Bob Paisner, CEO, emphasizes that the company's longevity derives from its core values: "It's essential to keep evolving, invest in our people, and give back. Our decisions must always keep the long-term in mind."
With ambitious plans for expansion and technological innovations, ScrubaDub aims to continue its legacy as an independent, family-owned car wash company in an industry increasingly dominated by larger conglomerates. With a vision for sustainability and customer satisfaction, ScrubaDub stands ready for the future, ensuring it remains a cherished part of New England for generations to come.
To find a local ScrubaDub and join in the 60th-anniversary festivities, visit ScrubaDub.com.
Conclusion
Celebrating 60 years is more than just a milestone; it's a testament to a dedication to excellence, community, and family values. As ScrubaDub prepares for the future, it has set a compelling example of how family businesses can thrive across generations.
Topics Consumer Products & Retail）
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