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Ariana Grande Unveils Two New Fragrances Inspired by 'Wicked'

In a spectacular tribute to the beloved musical and its characters, Ariana Grande is excited to announce the launch of two limited-edition fragrances, Glinda Bubbly Pink and Elphaba Enchanted. This release coincides with the upcoming film, Wicked: For Good, slated for theatrical release on November 21, 2025, marking the conclusion to last year's cultural phenomenon. Grande, who stars as Glinda in the film, has aimed to capture the essence of both key characters through these enchanting scents.

A Personal Touch

Reflecting on her role, Grande expressed her deep connection to Glinda's story, stating, "Being part of Wicked is something I will cherish forever." She elaborated on how fragrance is an intimate medium that connects her to people, evoking memories and emotions. On set, she creatively used different scents to delineate Glinda's younger and older selves, demonstrating her passion and commitment to portraying this character authentically.

The fragrances aim to embody the contrasting characteristics of Glinda and Elphaba, representing the themes of friendship and identity throughout Wicked. Grande noted, "This launch is both a personal tribute to an experience that has meant everything to me and an invitation to celebrate the magic and strength of these characters."

Sensational Scents

Glinda Bubbly Pink

This vibrant fragrance opens with a fresh and effervescent mix of juicy nectarines, apple sparkle, and charming tulips, encapsulating Glinda's whimsical nature. As it develops, grounding notes of sandalwood and sugared musks provide a warm and comforting finish, mirroring Glinda's character evolution throughout the story.

Elphaba Enchanted

In contrast, Elphaba Enchanted offers a more complex scent profile. With notes of green glow apple and midnight black plum combined with mystical moonflower, it represents Elphaba's enchanting yet formidable essence. The incorporation of oud wood, oak moss, and vanilla elixir alludes to the forest's atmosphere, where Elphaba’s most significant moments occur within the narrative.

These two fragrances not only celebrate the characters’ unique journeys but also invite fans to experience the compelling narratives they each represent.

Captivating Design

Both limited-edition bottles boast a sculptural design, reflecting their characters' distinct personalities. Glinda Bubbly Pink is embodied in a soft pink hue, while Elphaba Enchanted features a mesmerizing emerald shade. Each bottle is topped with caps that resemble their iconic headpieces: Glinda’s radiant crown and Elphaba’s sleek hat, symbolizing unity amid their differences.

Pricing and Availability

Both fragrances will retail at $72.00 for a 3.4 FL OZ/100 mL Eau de Parfum spray. The fragrances will be available for preview at Ulta Beauty in the US starting October 1, with wider availability online from October 3 and in stores from October 5. Fans in Mexico, the UK, and several other international markets will have access following the initial US launch.

About Ariana Grande

Beyond her fragrance debut, Ariana Grande’s inspiring career spans music and film. Known for her powerhouse vocals, she has released seven platinum albums, with recent projects achieving massive success in the charts. Her role as Glinda has garnered several prestigious nominations, highlighting her acting prowess, alongside her musical accolades.

Conclusion

With the upcoming release of Wicked: For Good, Ariana Grande’s fragrances bring a sensory experience to the iconic story, allowing fans to connect with Glinda and Elphaba in an exciting new way. If you’re eager to celebrate this magical tale, mark your calendars for October 1 and prepare to immerse yourself in the world of Wicked.