#China #Quanzhou #China ceramics #Blanc de Chine #Dehua Ceramics

Dehua County's Vision for Ceramics

Dehua County, known for its illustrious Blanc de Chine, is embarking on an ambitious journey to redefine its ceramic industry. Located in the vibrant region of Quanzhou City within Fujian Province, this area has long been synonymous with high-quality ceramics. The county recently announced a comprehensive strategy aimed at transforming its production-driven identity into that of a leading ceramic branding powerhouse.

On January 30, 2026, various stakeholders gathered to discuss the importance of advancing Dehua ceramics. One of the key takeaways was the need for the county to enhance its public brand and implement robust intellectual property protections. This strategic shift is intended to help Dehua ceramics adapt to evolving market demands while moving towards the high end of the value chain.

Participants emphasized the significance of establishing Dehua as the capital of ceramic brands, focusing on a multi-faceted approach to integrate traditional ceramic culture with modern trends in design, technology, and marketability. This is expected to elevate Dehua white porcelain from being recognized merely as a regional entity to achieving global acclaim.

The event featured four thematic exhibitions, offering an in-depth look at Dehua porcelain through various lenses such as cultural heritage, innovative design, brand development, and intellectual property rights. Representatives from numerous companies shared valuable insights on brand cultivation, showcasing the collaborative spirit within the industry.

Historically, Dehua white porcelain, often referred to as Blanc de Chine, has maintained a glowing reputation since ancient eras, positioning it as a key pillar industry within the region. Currently, the county boasts over 4,500 ceramic businesses, all collectively contributing to a booming industry that exports products to more than 190 countries worldwide.

According to recent figures, Dehua's ceramic industry cluster surpassed an impressive value of 76 billion yuan (approximately $10.49 billion USD) in 2025. The brand value of Dehua ceramics also recorded an astounding 108.6 billion yuan (about $14.99 billion USD). This impressive growth and recognition have cemented Dehua white porcelain's status as a distinguished regional brand, and the Dehua Kiln Sites have been proudly inscribed on the UNESCO World Heritage List—a testament to its cultural significance.

In conclusion, the unique strategies being implemented in Dehua serve a dual purpose: they aim not only to protect but also to elevate the prominence of its ceramic brands on a global scale. As the town marches towards this inspired vision, it remains to be seen how these initiatives will shape the future of the ceramics industry, turning local prowess into a world-renowned legacy.