Paris Baguette Partners with 'Dancing with the Stars' for an Exciting Season 35 Collaboration
Paris Baguette, a renowned neighborhood bakery café celebrated for its artisanal cakes and freshly baked pastries, has kicked off an exciting partnership with the iconic reality dance competition, 'Dancing with the Stars', for its 35th season. This collaboration marks a unique intersection of delicious baked goods and captivating dance performances, bringing joy to fans and customers alike.
Starting September 14, 2026, Paris Baguette will introduce two limited-time beverages inspired by the famed Mirrorball Trophy, making this a tasty treat for fans of the show. These creations, the Mirrorball Iced Croissant Latte and the Mirrorball Iced Croissant Matcha, feature a delightful blend of rich flavors topped with a charming mini croissant and served with a custom-branded coffee sleeve. These beverages not only promise to tantalize taste buds but also to create memorable moments within the café.
Cathy Chavanet, the Chief Marketing Officer of Paris Baguette North America, expressed enthusiasm about the partnership, stating, "At Paris Baguette, we love creating moments, and treats, that bring people together and spread joy." The connectivity between crafting a delicious pastry and executing a flawless dance performance speaks to the artistry shared by both worlds. With this collaboration, customers can indulge while enjoying the exciting dance segments from the show.
In addition to the beverages, the partnership involves multiple brand activations throughout the season, including:
1. Sponsorship of the Official Podcast: Audiences can engage further with exclusive content from the show, deepening their experience.
2. Live Mentions During the Show: Viewers will hear about Paris Baguette in real-time, enhancing the brand's visibility during episodes.
3. Social Media Contests: Fans have the opportunity to participate in sweepstakes hosted on various platforms, creating a buzz and driving engagement online.
4. Special In-Show Features: Look out for a custom dance and cake celebration during select episodes, which would surely be a feast for both the eyes and the palate.
On September 19, to honor National Dance Day, Paris Baguette will host a special event. Members of the PB Rewards program can treat a friend to a BOGO offer on the Mirrorball beverages—a chance to celebrate dance, companionship, and deliciousness simultaneously. For those who aren’t yet members, the Paris Baguette app provides an easy way to join and unlock special perks, including a complimentary pastry with any purchase.
Additionally, for esteemed guests in New York City and Los Angeles, select cafés will feature a collectible 'Dancing with the Stars' cup available for free on National Dance Day—all part of the fun!
Fans of 'Dancing with the Stars' have even more to look forward to with an exciting Instagram sweepstakes launching on October 1. Participants will have the chance to win a dream experience, which includes two tickets to the season finale, roundtrip airfare, hotel accommodations, exclusive merchandise, and a $100 gift card to indulge at Paris Baguette while they celebrate dance.
Paris Baguette is poised to inspire, connect, and create memories through this partnership, revitalizing the essence of neighborhood bakery cafés while positioning itself at the heart of the community. The anticipated growth to 1,000 cafés in North America by 2030 signifies its commitment to bringing scrumptious baked treats and heartfelt connections to neighborhoods.
Stay updated by following Paris Baguette on Instagram and TikTok, and don’t forget to visit their website to find a café near you and explore the delightful menu. The marriage of pastry and performance has never been so delicious!
With a passion for community connections and creating memorable dining experiences, Paris Baguette believes in the power of baked goods to spread happiness. Through various initiatives, they maintain a dedication to social responsibility and customer satisfaction.
About 'Dancing with the Stars':
Hosted by popular figures Alfonso Ribeiro and Julianne Hough, the show has continued to captivate audiences with its celebration of dance, performance artistry, and celebrity culture across 35 seasons.
Starting September 14, 2026, Paris Baguette will introduce two limited-time beverages inspired by the famed Mirrorball Trophy, making this a tasty treat for fans of the show. These creations, the Mirrorball Iced Croissant Latte and the Mirrorball Iced Croissant Matcha, feature a delightful blend of rich flavors topped with a charming mini croissant and served with a custom-branded coffee sleeve. These beverages not only promise to tantalize taste buds but also to create memorable moments within the café.
Cathy Chavanet, the Chief Marketing Officer of Paris Baguette North America, expressed enthusiasm about the partnership, stating, "At Paris Baguette, we love creating moments, and treats, that bring people together and spread joy." The connectivity between crafting a delicious pastry and executing a flawless dance performance speaks to the artistry shared by both worlds. With this collaboration, customers can indulge while enjoying the exciting dance segments from the show.
In addition to the beverages, the partnership involves multiple brand activations throughout the season, including:
1. Sponsorship of the Official Podcast: Audiences can engage further with exclusive content from the show, deepening their experience.
2. Live Mentions During the Show: Viewers will hear about Paris Baguette in real-time, enhancing the brand's visibility during episodes.
3. Social Media Contests: Fans have the opportunity to participate in sweepstakes hosted on various platforms, creating a buzz and driving engagement online.
4. Special In-Show Features: Look out for a custom dance and cake celebration during select episodes, which would surely be a feast for both the eyes and the palate.
On September 19, to honor National Dance Day, Paris Baguette will host a special event. Members of the PB Rewards program can treat a friend to a BOGO offer on the Mirrorball beverages—a chance to celebrate dance, companionship, and deliciousness simultaneously. For those who aren’t yet members, the Paris Baguette app provides an easy way to join and unlock special perks, including a complimentary pastry with any purchase.
Additionally, for esteemed guests in New York City and Los Angeles, select cafés will feature a collectible 'Dancing with the Stars' cup available for free on National Dance Day—all part of the fun!
Fans of 'Dancing with the Stars' have even more to look forward to with an exciting Instagram sweepstakes launching on October 1. Participants will have the chance to win a dream experience, which includes two tickets to the season finale, roundtrip airfare, hotel accommodations, exclusive merchandise, and a $100 gift card to indulge at Paris Baguette while they celebrate dance.
Paris Baguette is poised to inspire, connect, and create memories through this partnership, revitalizing the essence of neighborhood bakery cafés while positioning itself at the heart of the community. The anticipated growth to 1,000 cafés in North America by 2030 signifies its commitment to bringing scrumptious baked treats and heartfelt connections to neighborhoods.
Stay updated by following Paris Baguette on Instagram and TikTok, and don’t forget to visit their website to find a café near you and explore the delightful menu. The marriage of pastry and performance has never been so delicious!
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With a passion for community connections and creating memorable dining experiences, Paris Baguette believes in the power of baked goods to spread happiness. Through various initiatives, they maintain a dedication to social responsibility and customer satisfaction.
About 'Dancing with the Stars':
Hosted by popular figures Alfonso Ribeiro and Julianne Hough, the show has continued to captivate audiences with its celebration of dance, performance artistry, and celebrity culture across 35 seasons.
Topics Consumer Products & Retail）
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