Hyundai MOBIS Shakes Up the Automotive Scene with 'Move Improved' Campaign

Hyundai MOBIS Drives Innovation with the 'Move Improved' Campaign

Hyundai MOBIS is making waves in the automotive industry, launching its new global campaign titled "Move Improved." This initiative aims to captivate and engage the next generation of drivers — primarily Millennials and Gen Z — by presenting a fresh perspective on the future of mobility. Unveiled on January 24, 2025, the campaign represents a significant shift in how the company communicates its groundbreaking technologies and solutions.

A New Era of Mobility Experience

The essence of the 'Move Improved' campaign centers on the idea that mobility experiences can be fundamentally enhanced through innovative technologies. The campaign emphasizes the excitement and joy of driving, coupled with cutting-edge advancements that not only prioritize functionality but also resonate on an emotional level with younger audiences. The tagline captures this spirit succinctly, promising a transformative journey filled with enjoyable moments behind the wheel.

To promote the campaign effectively, Hyundai MOBIS has launched an array of dynamic social media initiatives. Utilizing platforms like YouTube and Instagram, the campaign encourages interactive participation from users worldwide. This multi-faceted approach is designed to evoke curiosity and engagement, ensuring that the brand connects with a diverse global audience.

Showcasing Innovative Technologies

At the heart of the 'Move Improved' campaign are three innovative technologies that Hyundai MOBIS is eager to demonstrate. Each technology not only showcases the company's advanced engineering capabilities but also speaks directly to the needs and desires of modern drivers:

1. Holographic Windshield Display

One of the standout features introduced in this campaign is the Holographic Windshield Display, launched during CES 2025. This next-generation head-up display utilizes multiple projectors alongside Holographic Optical Elements (HOE) to convert traditional windshields into multifunctional infotainment screens. This technology enhances both drivers' and passengers' experiences, providing them with real-time information and entertainment.

2. Human-Centric Interior Lighting System

In an effort to personalize in-car experiences, the Human-Centric Interior Lighting System dynamically adapts to the physical and emotional states of the driver. By incorporating in-cabin camera sensors and brainwave monitoring, this system offers over 32 customizable lighting scenarios, ensuring an environment that promotes comfort and well-being.

3. e-Corner System

The e-Corner System represents a revolutionary approach to urban mobility, allowing vehicle wheels to rotate up to 90 degrees. This innovation integrates advanced steering, braking, and suspension technology to grant drivers exceptional control. With capabilities for tight space navigation and crab driving, the e-Corner System promises an unparalleled driving experience.

Hyundai MOBIS showcased these innovations at CES 2024 and 2025, demonstrating their commitment to producing safer, smarter, and more connected mobility solutions. With mass production anticipated to begin by 2027, these technologies are set to reshape how we perceive and experience driving.

Bridging the Gap with the Public

Hyun Seob Lee, Vice President of the Communication Division at Hyundai MOBIS, highlights the campaign's objectives. Despite being one of the largest automotive suppliers in the world, the brand seeks to enhance its visibility among the general public. By focusing on how everyday mobility experiences can improve through their technologies, Hyundai MOBIS aims to bridge the gap between advanced automotive technology and everyday driving needs.

In summary, the 'Move Improved' campaign exemplifies Hyundai MOBIS's forward-thinking philosophy in the automotive sector. This initiative not only showcases their latest technologies but also strives to create relatable and exciting experiences for the younger generation, steering them towards a brighter future of mobility.

For more information about Hyundai MOBIS, visit their official website.