#Japan #Tokyo #Lotte #Koala’s March

Koala's March Day: Celebrating a 40-Year Tradition

The well-loved snack, Koala’s March, has officially established March 3rd as 'Koala's March Day.' Released over 40 years ago in March 1984 by Lotte Co., Ltd., this popular treat has captured the hearts of generations. On this significant day, Lotte aims to foster joyful memories and celebrations among fans with various activities and events.

The Origins of Koala’s March Day

The chosen date of March 3rd holds special significance: the character Koala-kun is famously recognized for its large ears (which cleverly correspond to the number 33 in Japanese). Additionally, March is also the birth month of the Koala’s March brand, making this date memorable and easy for fans to remember. In light of the joy the product has brought since its introduction during a time when Japan was captivated by the arrival of koalas, Lotte hopes to further strengthen these bonds of happiness.

Coalescing Culture and Celebration

The Commencement of Koala’s March Day

In conjunction to the newly established day, Lotte has planned a vibrant event in Harajuku, titled 'Koala’s Town,' running from March 3 to March 8. This initiative draws inspiration from the imagery of the Koalas marching through the streets, inviting everyone to experience the whimsical world of Koala's March firsthand.

From Concept to Creation

The event will feature various exciting activities and content reflective of the Koala's March spirit. Visitors can enjoy collaborations with renowned creators, along with unique menu offerings at themed cafes, providing a rich sensory experience that embodies the playful essence of the brand. For the initial week of March, designed to commemorate the birth of Koala’s March over four decades ago, this event promises to be unforgettable and entertaining for attendees of all ages.

A Commitment to Legacy

Lotte’s Vision for the Future

Yuki Kubota from Lotte's Marketing Division emphasized the importance of this anniversary. Celebrating its ongoing influence, he remarked, "Koala’s March embodies the message of joy and childhood wonder. In the spirit of Hinamatsuri (Doll Festival) on the same day, celebrating children's growth synchronizes perfectly with our brand’s ethos. We wish to express gratitude to our loyal customers who have cherished Koala’s March for generations."

With 365 unique designs of Koala-kun, each possessing its own story, the brand aims to transcend the boundaries of mere confectionery, evolving into a vibrant experience that accompanies smiles in everyday life.

What to Expect at Koala's Town

The upcoming event at Omokado, located within Tokyu Plaza Omotesando, is anticipated to include:

• - Interactive Experiences: Engage in fun-filled activities designed for families.
• - Collaborative Merchandise: Special exclusive items crafted by local artists.
• - Diverse Dining Options: Indulge in limited-time only menu items that reflect the spirit of Koala’s March.

The event invites the public to immerse themselves in the whimsical atmosphere of Koalas and celebrate together the legacy of this iconic snack.

Event Details

• - Event Duration: March 3 (Tuesday) to March 8 (Sunday), 2026.
• - Location: Tokyu Plaza Omotesando, Shibuya-ku, Tokyo.
• - Opening Hours: Daily from 11 AM to 8 PM.

To accommodate visitors, dedicated staff during the event will be on-site to address any queries or concerns. Additionally, further details can be found on Lotte's special event website.

Let us come together to honor Koala’s March Day while fostering an atmosphere of creativity and joy. Join us as we celebrate 40 years of bringing happiness to generations!

Koala-kun: The Heart of the Brand

The character Koala-kun, imagined as a cheerful and kind boy, dreamt of becoming a doctor for trees. Over the years, the beloved koala has evolved into an icon symbolizing comfort and cheer, bringing joy to its fans through a myriad of unique designs. Each character reflects a story, intending to deliver a daily dose of joy, thereby strengthening its place as a cherished part of Japanese culture.

For more information about Koala's March and its enduring legacy, visit Lotte’s official website at lotte.co.jp.