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Pro eSports Team REJECT Partners with UlSLOGI

The rising eSports phenomenon has brought about its own set of challenges, particularly in logistics and supply chain management. Recently, the professional eSports team REJECT has shared a compelling case study focusing on its collaboration with the logistics provider UlSLOGI. This partnership aims to tackle the significant logistics hurdles that often accompany rapid expansion in the direct-to-consumer (D2C) and fandom-driven markets.

Unraveling the Logistics Wall

As eCommerce businesses pursue growth, an unexpected burden often arises—logistics. In the case of REJECT, as they experienced an explosive growth trajectory, one team member found themselves trapped in what has been aptly termed “packaging hell,” dedicating over twelve hours a day to packaging tasks. This situation underscored a critical issue: logistics wasn’t just a personnel shortage; it morphed into a complex challenge that hindered their growth potential. External partners struggled to manage the intricate nature of mixed order types, resulting in lost opportunities for promoting flexible sales strategies. This case starkly illustrates how logistics can become a bottleneck stifling growth for businesses in their crucial stages.

Enhancing Customer Loyalty through Delivery Experience

In aiming for maximized Customer Lifetime Value (LTV), the quality of delivery—the final contact point with customers—plays a pivotal role. Particularly in businesses with highly engaged fans, the overall experience rendered significantly influences loyalty towards the brand. Following UlSLOGI’s implementation, REJECT saw a dramatic increase in delivery speed. Enthusiastic supporters began sharing their joy upon receiving products just in time for key events, reinforcing the notion that a reliable and swift delivery experience not only adds value to the product but also strengthens trust and affection toward the brand. The perception of logistics as either a “cost” or an “investment to enhance LTV” is likely to shape future brand valuations.

Challenges of Entering the Global Market

As domestic markets reach maturity, international expansion has become a critical strategy for several D2C brands. However, numerous obstacles such as language barriers, payment complexities, and convoluted international logistics can present significant hurdles. REJECT tackled these challenges by partnering with a logistics provider capable of managing everything from domestic delivery to large-scale imports via 40ft containers to cross-border eCommerce, effectively breaking down these barriers. As a result, connections with fans in various countries, including Saudi Arabia, France, and the USA, were successfully established. This case exemplifies the potential of optimizing the entire supply chain through collaboration with trusted partners, paving the way for realistic global expansion opportunities within the D2C brand landscape.

A Message from REJECT

The collaboration with UlSLOGI has allowed us to concentrate more on our business growth while also providing an enhanced experience for our fans.

About REJECT

With the mission of enriching the gamer experience, REJECT operates a world-class professional eSports team. Since its establishment in 2018, the company has diversified its offerings, including influencer and VTuber management, merchandise sales—from apparel to gaming gear—event planning, and sponsorship initiatives.

About UlSLOGI

UlSLOGI is a logistics outsourcing service tailored for eCommerce businesses, offered by DM Solutions, Inc. This service enables eCommerce operators to delegate complex logistics tasks, freeing them to focus on core activities like product development and marketing. UlSLOGI is equipped to address the unique logistics challenges faced in various sectors, spanning cosmetics and entertainment merchandise to cross-border eCommerce. For further details, visit the UlSLOGI website.