Rokt Partners with Cinemark to Enhance Consumer Engagement and Experience

Rokt and Cinemark: A Partnership for Enhanced Consumer Engagement

Rokt, a pioneering technology company focused on ecommerce solutions, has consistently been at the forefront of integrating machine learning and artificial intelligence into the online shopping experience. On September 19, 2025, Rokt announced an exciting expansion of its partnership with Cinemark Holdings, Inc., a leader in the theatrical exhibition industry. This new collaboration aims to introduce non-endemic messaging directly onto Cinemark's ecommerce payment page, marking a significant step in enhancing customer engagement.

A Journey of Collaboration

Rokt first began its partnership with Cinemark back in 2022. The initial focus was on improving customer interactions by displaying relevant offers to users on the confirmation page following their bookings. With the latest development, Rokt will now extend its innovative technology to the payment stage of transactions. This approach has the potential to unlock new consumer engagement opportunities through personalized messaging that resonates with user behaviors and preferences.

Jeff Rosenfeld, Cinemark’s Senior Vice President of Digital and Customer Experience, expressed enthusiasm about this extended collaboration. He noted, “Rokt has been a valued partner throughout our journey. By presenting our customers with messages relevant to their habits and interests, together Cinemark and Rokt are able to unlock additional opportunities to engage with audiences in a meaningful way.” This statement reflects Cinemark’s commitment to enhancing customer experiences by utilizing Rokt’s cutting-edge technology.

Tapping into the Transaction Moment™

Rokt's Chief Revenue Officer, Craig Galvin, highlighted the importance of the payment process as the “Transaction Moment™,” which is considered a critical juncture in the customer journey. He stated, “This collaboration reflects a shared commitment to innovation, relevance, and performance. By unlocking new monetization opportunities and delivering real-time relevance, we're helping Cinemark drive sustainable, incremental value together.” Rokt’s ability to utilize data analytics and AI brings a layer of sophistication that elevates the consumer’s experience, ultimately creating a smoother and more engaging transaction process.

Growth and Future Prospects

Rokt's expansion into partnering with Cinemark is a part of a larger strategy aimed at fostering growth through relevant advertising and offers. The company anticipates powering over 7.5 billion transactions throughout 2025 across a wide array of leading ecommerce platforms. This follows a remarkable year in 2024 when Rokt witnessed a 40% increase in revenue, reaching $600 million. Recent partnerships with other major retail players such as Ulta Beauty, Albertsons, and Macy’s, alongside acquisitions of innovative firms like Canal and mParticle, demonstrate Rokt’s strategic focus on enhancing its technological offerings and client engagements.

About Cinemark and Rokt

Cinemark Holdings, Inc., operating out of Plano, Texas, is one of the largest theatrical exhibition companies worldwide. With nearly 500 theaters and over 5,500 screens across the United States and parts of South America, Cinemark is known for providing top-quality viewing experiences that leverage the latest in sight and sound technology.

Rokt, on the other hand, excels in delivering real-time relevance and personalized experiences during the transaction process, a cornerstone of its operational model. By connecting customers to pertinent messages at the right moment, Rokt is not only enhancing transaction efficiency but also driving customer satisfaction.

This partnership between Rokt and Cinemark exemplifies a forward-thinking approach in the ecommerce and entertainment sectors, highlighting the potential of technology to transform consumer engagement in specific environments. As both companies work towards a more integrated and relevant customer experience, audiences can anticipate a new era of interactions that prioritize personalization across digital platforms.

Conclusion

The collaboration between Rokt and Cinemark underscores a pivotal evolution in how customer engagement can be amplified through strategic technology implementation. As the ecommerce landscape continues to evolve, partnerships like these will pave the way for deeper customer connections and experiences that are attuned to individual preferences and behaviors. The potential for growth and innovation is limitless, setting the stage for future developments that will further enhance consumer interactions and satisfaction.