Emerald Queen Casino & Hotel Welcomes Theresa Minarik as CMO to Enhance Marketing Strategy

Emerald Queen Casino & Hotel Welcomes New Chief Marketing Officer

The Emerald Queen Casino & Hotel (EQC), a prominent gaming destination owned by the Puyallup Tribe of Indians, has announced the appointment of Theresa Minarik as the new Chief Marketing Officer (CMO). This strategic move is designed to strengthen EQC's marketing efforts and enhance its brand visibility across the competitive landscape of the Pacific Northwest.

Theresa Minarik brings a wealth of experience to her new role, having a robust background in marketing strategy and execution. According to Yale Rowe, the CEO of EQC, Minarik's diverse skill set, which merges creativity with analytical insights, makes her an ideal fit for leading the marketing initiatives of this renowned establishment. Rowe emphasized her pivotal role in driving performance and fostering guest loyalty, key components in EQC's growth strategy.

In her capacity as CMO, Minarik will lead a dedicated team of marketing professionals, all tasked with optimizing the guest experience through various channels. This includes digital and traditional marketing strategies as well as on-property engagement initiatives. Her leadership will be instrumental in guiding EQC's strategic initiatives in player development, brand storytelling, social media engagement, and marketing technology. As the gaming landscape continues to evolve, Minarik's insights and initiatives will be crucial for EQC to maintain its competitive edge in the market.

Expressing her enthusiasm for the role, Minarik remarked, "Emerald Queen Casino is at such a pivotal moment, and I am excited to take the brand they have built to the next level. The Tribe's commitment to the local community and to innovation and hospitality truly sets EQC apart, and I look forward to creating campaigns and experiences that deepen guest loyalty and solidify EQC's position as the entertainment and gaming leader in the region."

Minarik's professional journey has been marked by her ability to energize teams and deliver measurable results through data-driven and omni-channel marketing strategies. Before joining EQC, she served as the Director of Marketing at The Point Casino & Hotel and the Little Creek Casino Resort. Her tenure in those positions included the introduction of modern digital platforms, optimized marketing strategies, and the launch of impactful promotional campaigns.

Additionally, her earlier career involved managing integrated marketing campaigns for high-profile clients, including Fortune 100 brands such as Boeing, UPS, AT&T, LEGO, and American Girl. This extensive experience has provided her with a nuanced understanding of brand storytelling and creative excellence.

About Emerald Queen Casino & Hotel

The Emerald Queen Casino & Hotel comprises two locations, conveniently situated just 20 minutes south of Seattle-Tacoma International Airport (SEA). EQC Fife offers over 2,300 slot machines, 100 upscale hotel rooms, and two dining options, while EQC Tacoma presents a Vegas-style gaming experience, complete with 2,100 slot machines, 60 table games, and the largest sportsbook in the Pacific Northwest. The Tacoma hotel features 155 rooms and suites that boast stunning views of Mount Rainier and Puget Sound. Guests are privy to three exceptional restaurants, a fitness center, and an indoor pool, along with an event center designed to host concerts for over 1,800 attendees. Both venues prioritize guest comfort, featuring covered parking, high-speed Wi-Fi, and smoke-free gaming areas. For more information, visit Emerald Queen.