#Japan #Tokyo #Coca-Cola #FamilyMart #ReBit

An Inclusive Step Toward LGBTQ+ Empowerment

On October 11, 2025, FamilyMart and Coca-Cola Bottlers Japan are set to host a joint event in celebration of International Coming Out Day. This collaboration marks the third year of partnership between the two companies, emphasizing their committed support for the LGBTQ+ community. The event will be attended by Miho Yakushi, director of the certified NPO ReBit, who will share insights on the theme of "Acting and Spreading Awareness," encouraging employees to transform their learnings into tangible actions.

The International Coming Out Day serves as a global recognition and celebration for individuals who have publicly expressed their sexuality. It aims to promote increased visibility and understanding of LGBTQ+ issues but does not advocate or obligate anyone to come out.

With research suggesting that nearly 9.7% of individuals identify as LGBTQ+ in Japan, the importance of allies in fostering an inclusive society cannot be overstated. Since 2023, over 2,600 employees from both companies have actively participated in initiatives fostered by the theme of "Harnessing Diversity."

The event will feature a talk by Yakushi, focusing on significant topics like coming out stories, experiences of SOGI harassment (harassment based on sexual orientation and gender identity), and personal life narratives of LGBTQ+ individuals. This engagement aims to provide real perspectives and insights that empower participants to consider their roles as allies and encourage them to share their personal action plans. The goal is to spark a movement that encourages every individual to make concrete commitments in their daily lives, expanding the network of allies advocating for LGBTQ+ rights.

Encouragement from Company Representatives

Coca-Cola Bottlers Japan commented on the initiative, underlining their commitment to enhancing workplace diversity and well-being. The company emphasizes creating a culture where every employee can thrive, contributing to both personal and organizational success through varied perspectives and collaboration. They are hopeful that this initiative will provide valuable opportunities for employees to engage and practice allyship.

FamilyMart also expressed strong support for the LGBTQ+ community through their corporate slogan: “With You, Convenience Store, FamilyMart.” They aim to play a role in constructing a society where everyone can express their true selves. Their partnership with Coca-Cola Bottlers Japan is seen as a crucial step toward achieving a warmer, more inclusive community.

ReBit, the NPO involved in the event, has been at the forefront of efforts to create a society where LGBTQ+ individuals can choose their futures freely since its inception in 2009. They have worked across various sectors like education, employment, and welfare. Their collaboration with significant companies like FamilyMart and Coca-Cola Bottlers Japan exemplifies their belief that collective impact can help propel change. They hope this initiative encourages more companies to contribute to making workplaces and society more inclusive for everyone.

Details of the Event

• - Date & Time: October 15, 2025, from 12:00 to 13:00
• - Location: Headquarters of Coca-Cola Bottlers Japan
• - Program Overview:

- Lecture by Miho Yakushi
- Employee-generated action plans based on insights from the lecture

This collaboration between FamilyMart and Coca-Cola Bottlers Japan serves as a reminder of the ongoing journey toward equality for all, promoting a culture where everyone feels safe, accepted, and empowered. Together, they aim to take a stand for diversity and inspire numerous others in the cooperation toward creating an inclusive society. Their commitment today can significantly change tomorrow’s landscape for the LGBTQ+ community.

Additional References

• - The companies have previously collaborated on various initiatives aimed at promoting LGBTQ+ awareness, including sticker campaigns and unique events that engage both employees and the broader community. Through these collaborative efforts, they not only uplift their workforce but also contribute to a culture of respect and inclusivity.

Stay tuned for updates as they continue their journey in advancing this vital cause.