#Japan #Tokyo #Seven-Eleven #Iida Shoten #Tan-Tan Noodles

Iida Shoten's Special Tan-Tan Noodles Launch at Seven-Eleven

Seven-Eleven Japan is excited to announce the introduction of a new product in collaboration with the renowned reservation-only ramen shop, Iida Shoten. Officially titled "Iida Shoten Supervised White Sesame Separation and Fusion Tan-Tan Noodles," this exclusive dish will be rolling out in Seven-Eleven stores beginning January 21.

Unique Culinary Features

The highlight of this special Tan-Tan noodle dish lies in its unique texture and an exquisite blend of flavors. Crafted with some of Hokkaido's premium wheat flour, the noodles deliver a delightful "tsuru-mochi" texture that boasts both smoothness and a satisfying chewiness.

The broth is rich in flavor, incorporating a generous amount of thick sesame paste, resulting in a deep, savory soup that is complemented by a subtle hint of black vinegar, creating a refreshing aftertaste.

One of the standout features of this Tan-Tan noodle dish is the included toppings of "White Sesame Balls" and "Meat Miso." Diners can mix these toppings into their noodles, allowing for a delightful variation in taste, making it an experience unique to Seven-Eleven.

Price and Availability

This limited-edition Tan-Tan noodles can be enjoyed at the reasonable price of 699 yen, tax included. The dish will be available in various regions including Hokkaido, Tohoku, Kanto, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, and Kyushu.

Exceptional Noodles with Local Ingredients

The noodles are made using a blend of home-made recipes that utilize Hokkaido-sourced flour. This choice enhances the distinctive flavor and gives the noodles a pleasing chewy texture. With each bite, customers will experience the rich sweetness associated with Japanese wheat, making for a truly enjoyable ramen experience.

A Revelatory Broth

The aromatic profile of the broth showcases the robust and rich scent of sesame. As one savors the dish, the thick sesame paste melts smoothly, followed by the mild tang of black vinegar that elevates the taste to a fresh finish. The thoughtful inclusion of black vinegar harmonizes the creamy, umami flavor, achieving the perfect balance.

Flavor Variability for an Enriching Experience

Thanks to Iida Shoten's expertise in spices, the toppings—"White Sesame Balls" and "Meat Miso"—have been carefully crafted to allow for shifts in flavor as diners enjoy their noodles. The delightful sweetness of the sweet bean sauce mixed with spices like cumin stimulates the appetite with every bite.

About Iida Shoten

Located in Yugawara, Kanagawa Prefecture, Iida Shoten has been a staple in the ramen scene since its establishment in 2010 by chef Shota Iida. Known for its reservation-only system, the restaurant takes pride in its natural, ingredient-driven soup that not only looks pristine but is also rich in flavor. The noodles are meticulously crafted from specially selected domestic wheat, allowing for a perfect blend of elasticity and wheat aroma, showcasing their dedication to quality.

A Note From the Team

We are pleased to offer authentic Tan-Tan noodles supervised by the beloved Iida Shoten. With a rich soup filled with sesame paste and the ability to mix in "White Sesame Balls" and "Meat Miso" for added layers of flavor, you are sure to enjoy every bite of the "Iida Shoten Supervised White Sesame Separation and Fusion Tan-Tan Noodles" at Seven-Eleven. Don’t miss out on this unique culinary news!

Please note: Prices may vary by location. The tax-included price reflects the reduced tax rate of 8%. There may be circumstances under which the product may no longer be available at stores. Confirm the latest stock and product availability through the Seven-Eleven website.