Zenken's VOiCE Platform Unveils New Logo
Zenken Corporation, headquartered in Minato, Tokyo, has announced an exciting redesign of the logo for its employee review platform, VOiCE, effective July 30, 2026. This change aims to amplify the brand's commitment to providing true reliability and creating greater value, enhancing the overall user experience for both current employees and job seekers.
Background of the Logo Redesign
VOiCE stands out as the only platform focused on real-time reviews from current employees across various industries. The recent logo update is a strategic move to clearly convey VOiCE's mission: to elevate work engagement in Japan through the authentic voices of employees. The company aims to deepen the connection with its users while unequivocally articulating its core values in the process.
The Meaning Behind the Unique 'i'
One notable aspect of the new logo is the lowercase 'i' made distinct in its design. This character symbolizes 'individuals at work,' representing each employee's voice—though small on its own, these voices combine into a significant force that portrays the essence of a company. Through sharing their experiences, current employees invite potential job seekers, fostering a cycle of engagement and ultimately contributing to the creation of wonderful workplace environments. This, Zenken believes, is a vital element in enhancing work engagement across the country.
The intent to generate a positive, endless feedback loop in society is encapsulated in the redesigned logo's 'i.'
Two Key Innovations in the Logo Colors
In line with these foundational ideals, two key color updates were introduced:
1.
Deep Navy for Trust: The text color for VOiCE has transitioned to a rich navy hue, reflecting the sincerity and reliability of the featured companies that openly share employee feedback. This change signifies the unwavering trust that VOiCE embodies as a platform connecting companies with job seekers.
2.
Bright Blue Gradient for Voice Diversity: The speech bubble emblem and the dot above the lowercase 'i' now feature an eye-catching blue gradient. This represents the diversity of unique voices; each individual's experience contributes to a broader narrative that positively influences job seekers' lives and enhances prospective companies' futures.
Looking Ahead
With the fresh logo, Zenken aims to continue assisting job seekers in making regret-free hiring choices while supporting companies in improving their recruitment processes and organizational culture. VOiCE offers a straightforward pricing model starting at zero initial costs and a monthly fee of 50,000 yen (excluding tax), allowing unrestricted access to features such as review collection, media publication, surveys, and job postings.
Companies interested in enhancing their branding through genuine employee experiences are encouraged to reach out for more information.
For inquiries, please visit:
Contact VOiCE
About VOiCE
Service Name: Current Employee Review Site VOiCE
Website:
shain-voice.com
Service Features: VOiCE is a comprehensive platform that transforms the positive feedback from current employees into a branding tool that efficiently drives applications. Unlike review sites often skewed toward the negative, VOiCE highlights genuine company strengths alongside specific job offers, enhancing the likelihood of suitable matches for job seekers.
Zenken Corporation Overview
- - Company Name: Zenken Corporation
- - Representative: Jun'ichiro Hayashi, President
- - Headquarters: 22F, Morin JP Tower, Azabudai 1-3-1, Minato, Tokyo
- - Founded: May 2, 1975
- - Established: July 14, 1978
- - Capital: 439,530,000 yen (as of June 30, 2025)
- - Stock Market: Tokyo Stock Exchange Growth Market (Stock Code: 7371)
- - Official Website: zenken.co.jp