#USA #Emeryville #Peet's Coffee #Half-Caff #Chief Playlist Officer

Peet's Coffee Launches Nationwide Search for Chief Playlist Officer

In an exciting initiative, Peet’s Coffee is transforming the notorious 3PM slump into a movement by searching for its first Chief Playlist Officer. This innovative role aims to curate a playlist that helps everyone power through their afternoon crashes, a phenomenon many can relate to.

As our daily rhythms shift, the need for energy boosts becomes essential, particularly around mid-afternoon. Kristina Roach, the Vice President of Marketing at Peet’s Coffee, highlighted this with, "The morning coffee ritual to set the day's rhythm is well-established— but the 3PM crash is when people also need a boost." With the rollout of the new Half-Caff blend called Middle Ground, the brand aims to provide an alternative for individuals who want to recharge without the jitters of too much caffeine.

A New Approach to Energy Management

The Chief Playlist Officer search coincides with Peet's introduction of the Summer Menu, designed specifically to cater to the modern consumer's energy management needs. New offerings include Sparkling Energy Drinks and Protein Oat Lattes, alongside the Middle Ground blend. This approach acknowledges the research that underscores music's uplifting potential—showing it can alleviate mental fatigue and enhance performance.

This nationwide contest calls on music enthusiasts across the United States to create the ultimate "Middle Ground Mix." Applicants are required to submit a playlist that captures the essence of their go-to feel-good tracks for an afternoon boost. In addition, they will need to provide a brief explanation of why they believe they deserve the title of Chief Playlist Officer and share one song that always gets them moving—this song will be used by Peet's to highlight trending favorites among entrants.

Grand Prize Awaits

The grand prize winner will earn the illustrious title of Peet's Chief Playlist Officer, along with a memorable all-expenses-paid trip to Chicago, featuring live performances from major artists this summer. Not only will this person's playlist serve as the soundtrack in Peet's locations nationwide, but they will also be a key figure in the coffeehouse’s efforts to redefine afternoon coffee breaks.

Revamped Summer Menu

As part of the promotion, Peet's Coffee has introduced a lineup of refreshing drinks that encourage consumers to manage their energy effectively during the hot summer months. The new beverages include:

• - Sparkling Energy Drinks:

- Sparkling Strawberry Energy: A refreshing strawberry-flavored drink that combines purée and sparkling club soda, enhanced with plant-derived caffeine.
- Sparkling Watermelon Energy: Another vibrant option, offering a sweet watermelon flavor with a bubbly twist.

• - Protein Oat Lattes:

- Protein Banana Cold Brew Oat Latte: A rich blend that provides a significant protein boost, ideal for those needing extra energy during the day.
- Protein Banana Matcha Oat Latte: A superfood option that combines banana, oat milk, and matcha, perfect for health-conscious consumers.

With the new summer menu running from June 3 to August 18, Peet's Coffee is poised to become a favorite summer destination.

For anyone interested in becoming Peet's first Chief Playlist Officer, applications are open until June 30 at www.peetscpo.com. This is a unique opportunity to blend the love of coffee with a passion for music, and it's sure to energize many Americans through the daily grind.