Enhancing Community Bonds Through TADAIMA QUEST: A New Initiative in Regional Engagement

Transforming Community Connections with TADAIMA QUEST

In an innovative move to promote deeper community ties, MARUKU Co., Ltd. has officially launched its new platform, TADAIMA QUEST. Headquartered in Yamato Town, Kumamoto, MARUKU draws from its extensive experience supporting over 250 local governments to empower the Hometown Resident Registration System. This unique platform combines AI technology and LINE, Japan's popular messaging application, to create a fertile ground for building lasting relationships between visitors and local communities.

The Need for Authentic Engagement

While many local governments often start by building the infrastructure of the Hometown Resident Registration System, they frequently overlook the crucial emotional connection known as “love for the region.” TADAIMA QUEST addresses this gap by designing experiences that encourage visitors to foster such attachments.

The platform is not merely a tool to register visits; it transforms the end of a journey into the beginning of a new relationship. TADAIMA QUEST focuses on three main objectives: creating, nurturing, and sustaining connections, thereby converting temporary tourist interest into long-lasting community involvement.

Key Features of TADAIMA QUEST

TADAIMA QUEST offers several innovative features that stand out in the realm of community engagement:

1. Creating Connections Made Simple

Visitors can easily become part of the community using LINE, eliminating the barriers linked to downloading new apps. This familiarity helps maintain ongoing communication and relationships, which are less likely to deteriorate over time.

2. Personalized Missions with AI

Utilizing AI, TADAIMA QUEST analyzes user interests and behavior to suggest personalized missions tailored to each individual. This feature allows visitors to create unique narratives from their experiences, preserving their memories in a personal journey log.

3. Visualizing Involvement and Motivation

The platform quantifies participation levels by assigning scores and levels to contributions, making it easy for users to visualize their engagement with the community. This gamification fosters a sense of achievement and encourages ongoing involvement.

Benefits for Local Governments

Beyond enhancing visitor experiences, TADAIMA QUEST provides local governments with valuable data and insights, helping them optimize operations:

- Understanding Visitor Behavior: By analyzing logs of ongoing engagement, local authorities can identify potential residents who might be inclined to move or establish second homes in the area.
- Streamlining Operations: The automated features of the platform reduce the workload on municipal staff by delivering timely information without constant manual intervention.
- Data-Driven Improvements: With access to AI-generated reports, municipalities can deploy data-informed strategies rather than relying solely on intuition or previous experiences.

Sustaining Relationships Beyond the Visit

TADAIMA QUEST is designed to turn transient visits into lasting connections, ensuring that relationships continue to thrive even after visitors return home. The system emphasizes the importance of integrating travel memories into ongoing community engagement, balancing the benefits of technology with a human touch.

For Local Governments Interested in Implementation

MARUKU is inviting local governments wishing to leverage TADAIMA QUEST to explore the service further. Interested parties can request informational materials and consultations on effective utilization strategies.

For more information, visit: TADAIMA QUEST Official Site

About MARUKU Co., Ltd.

Founded in Kumamoto, MARUKU is committed to enhancing regional connections and fostering sustainable relationships between people and communities. For further inquiries, contact: