Hisense Display Technology Powers VAR Screens at FIFA Club World Cup 2025™

Hisense Display Technology Powers VAR Screens at FIFA Club World Cup 2025



Introduction
In a groundbreaking move, Hisense, a prominent global brand in consumer electronics and home appliances, is set to showcase its state-of-the-art display technology during the FIFA Club World Cup 2025™. This event, which is one of the most prestigious in the sports world, will see Hisense's high-definition screens utilized in the Video Assistant Referee (VAR) room at the International Broadcast Center (IBC), delivering sharp and immersive visuals of all the matches.

The Importance of the VAR System
The VAR system is designed to monitor and enhance the fairness of pivotal game decisions. It has strict display performance requirements, ensuring that every detail is accurately reflected in real-time. Hisense's advanced display technology is tailored to meet these demands, boasting ultra-high resolution, color fidelity, and responsiveness that are crucial for effective officiating. Viewers will experience unprecedented clarity, enabling them to follow the action more closely than ever.

Hisense's Exclusive Rights
A significant milestone for Hisense is that this is the first instance where FIFA has granted a partner exclusive rights to feature its logo on the VAR screens. This move underscores the rising significance of Hisense as a trusted provider of professional display solutions in elite sports. The brand's visibility extends beyond the VAR control room, permeating the stadium with dynamic LED boards and giant jumbotrons displaying messages like “HISENSE 100 TV,” “GLOBAL No. 1,” and “#RGB-MiniLED TV.” These slogans emphasize Hisense’s commitment to technological excellence and its global leadership position.

Global Reach and Commitment
Established in 1969, Hisense has expanded its presence across more than 160 countries, positioning itself as a leader in high-quality multimedia products, household appliances, and intelligent IT solutions. According to Omdia, Hisense ranks second in global television shipments from 2022 to 2024 and holds the top spot in the segment of TVs with screens measuring 100 inches or more from 2023 to Q1 2025. As the first official partner of the FIFA Club World Cup 2025™, Hisense is dedicated to leveraging global sports partnerships to connect with audiences worldwide.

Conclusion
During the FIFA Club World Cup 2025™, as audiences around the globe tune into the matches, Hisense is committed to enhancing the viewing experience both on the field, in the VAR room, and at home. With their innovative display solutions at the forefront of this global sporting event, Hisense enables fans to savor every moment of the matches. Whether it’s through their stunning 100-inch televisions or cutting-edge RGB MiniLED displays, the brand continues to enhance the way we experience sports, one match at a time.

Topics Entertainment & Media)

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