#Japan #Tokyo #Kubota #Organizational Development #Engagement Survey

Uncovering Organizational Success Through Engagement

In recent years, numerous companies have started implementing engagement surveys, aiming to understand and improve employee satisfaction. However, many organizations face significant challenges. Frequently, businesses may conduct a survey and stop there, leaving the valuable data untapped. Others delegate the task of leveraging survey results to managers and on-ground teams, leading to a sense of frustration and what’s commonly referred to as survey fatigue. Another common pitfall is a lack of understanding surrounding engagement surveys among management, causing confusion over how to interpret results and, consequently, rising dissatisfaction among staff.

Many HR professionals are grappling with these issues. Despite the good intentions behind introducing such surveys, they often fail to yield the desired results. What can be attributed to this disconnect? A key factor is a deficiency in dialogue following the survey. To truly drive engagement, it’s essential to confront the real voices of employees, involve them in discussions, and encourage small, incremental changes that solidify into organizational practices. This process of co-creation is vital for enhancing engagement and fostering a thriving workplace culture.

To tackle these challenges head-on, inspirational practices from Kubota Corporation can provide valuable insights. Initially, Kubota experienced less-than-stellar results from their engagement survey. However, they recognized the importance of transforming their workplace culture. Their HR team aspired to build an environment where employees take ownership of their roles, actively participate in initiatives aimed at improving the organization without needing constant guidance from HR. To enact this change, they engaged closely with the workforce, addressing various challenges directly to facilitate transformation.

Kubota launched several innovative programs to nurture this engagement:
1. Town Hall Meetings: These meetings bring together upper management and younger employees to share visions for the future, creating open dialogue across generations.
2. Organizational Development Workshops: These sessions among department heads focus on crafting an ideal workplace environment that everyone can work towards.
3. Manager Cafes: Here, learning and dialogue become part of the company’s everyday fabric, promoting continuous improvement.

Through maintaining open lines of communication and consistently experimenting with new ideas, Kubota's commitment to developing their workforce is resonating with employees, fostering gradual but meaningful change.

The upcoming seminar will feature Kei Kondo from the Human Resources Planning Department at Kubota. He will share detailed insights about their initiatives, including the challenges faced, the evolution of their engagement strategies, and firsthand experiences that illustrate the impact of their work.

Seminar Agenda:

1. Introduction (J-Feel)
2. Case Study (Kubota): Overview of the background behind their surveys and past initiatives, such as the Organizational Development Workshops and Manager Cafes, alongside outcomes (employee feedback, engagement metrics, performance correlations).
3. Dialogue Session (Kubota x J-Feel): A cross-talk between speaker Kei Kondo and J-Feel's Yamanaka regarding encountered challenges, observed benefits, and essential factors for progressing initiatives.
4. Q&A: An engaging session for participants to ask further questions.

For those attending online, this segment will conclude here. However, in-person attendees will have the opportunity to engage in deeper discussions with Mr. Kondo. We invite dialogue surrounding questions such as: “How did Kubota’s scale engage line managers?” or “What strategies were effective in shifting the attitudes of frontline supervisors?” In-person participation guarantees unique insights not available elsewhere.

Don’t miss out on this invaluable opportunity to learn from the experts—register today for free!
Registration Link

Venue Information

Location: J-Feel Corporation, 6th Floor, Urban Center Shibuya East, 3-3-2 Shibuya, Shibuya-ku, Tokyo 10-minute walk from JR Shibuya Station, Exit C1. Online Streaming: Zoom