#Norway #Oslo #Strawberry #Spenn #Norwegian Reward

A New Dawn in Nordic Loyalty: Spenn, Norwegian Reward, and Strawberry Join Forces on GRAVTY

In an exciting development for the Nordic loyalty landscape, Spenn, Norwegian Reward, and Strawberry have officially launched their collaborative platform on GRAVTY®, a leader in cloud-native enterprise growth solutions. This historic announcement was made during the Loyalty Summit EMEA, held recently in London, where industry leaders gathered to witness the unveiling of what is considered a revolutionary loyalty ecosystem for the region.

This partnership aims to redefine how customers earn and redeem loyalty points by creating a seamless, shared loyalty program. It unites various brands under one umbrella, marking a significant transformation in loyalty models that typically operate in silos. As both the Nordic travel and hospitality sectors strive for interconnected experiences, this initiative stands as a beacon of modern loyalty practices.

Real-Time Engagement
The GRAVTY® platform serves as the technological backbone of this initiative, facilitating real-time loyalty transactions and enabling high volumes of engagement across different brands. It guarantees that members will enjoy flexible earning and redeeming opportunities, irrespective of which partner brand they are engaging with. As a result, the program is expected to enhance the way millions of users across the Nordic region interact with their favorite brands in travel, hospitality, and retail.

Comments from Leaders
Christoffer Sundby, CEO of Spenn, shared, “The goal of Spenn is to challenge the conventional loyalty model. We strive to provide our customers with more flexibility and value across the brands they use every day. The launch on GRAVTY® offers us the technological foundation for swiftly growing our ecosystem and enhancing the customer experience.”
Cecilie Nybø Carlsen, Vice President of Products and Customer Experience for Norwegian Reward, echoed this sentiment. She stressed the need for modernizing their technology platform, noting, “This evolution allows us to strengthen the connection between travel and everyday rewards. It’s a crucial step toward delivering new benefits for our members in the future.”
Håvard Hovdahl, VP of Spenn Partnerships at Strawberry, emphasized that the loyalty initiative aligns with their mission to create exceptional guest experiences. He stated, “With GRAVTY® managing our loyalty operations, we can now provide greater value and personalization for our guests.”

Cutting-Edge Technology
The successful implementation of a shared loyalty program came with high expectations around its technological capabilities. Kristian Kolstad, Chief Product and Technology Officer at Spenn, remarked on the necessity for a platform that could support diverse and complex dynamics of an ecosystem while also ensuring rapid partner onboarding. He added, “GRAVTY® delivered the adaptability and innovation we needed to realize our vision and support future growth.”
Shyam Shah, the CEO of Loyalty Juggernaut, which created GRAVTY®, expressed his excitement about the project, stating, “We are privileged to partner with Spenn, Norwegian Reward, and Strawberry in launching one of the industry’s most innovative loyalty systems. The future of loyalty hinges on creating ecosystems that prioritize customer engagement and value.”

A Collaborative Future
This initiative illustrates a broader shift in the industry towards interconnected loyalty ecosystems. With the ambition to gradually onboard more partners into this shared platform, the collaboration promises to pave the way for richer, more personalized customer experiences in the future. As Spenn, Norwegian Reward, and Strawberry begin their journey together, they have set a new standard for loyalty programs not just in the Nordics but potentially worldwide.

By enhancing customer engagement and accessibility across various brands, this trio looks poised to lead a movement that may redefine the intricacies of loyalty programs for years to come.