MRCOOL® Launches DIY® Select Mini-Split to Alleviate HVAC Labor Challenges

MRCOOL® Introduces DIY® Select Mini-Split System

As homeowners increasingly seek to manage their heating and cooling needs on their own, MRCOOL® has stepped up with a groundbreaking solution. The DIY® Select, a state-of-the-art ductless mini-split system, allows for intuitive installation without the need for specialized technical training.

Launched against the backdrop of a national labor shortage in the HVAC sector, MRCOOL®'s latest product arrives as a timely innovation. Under the guidance of Managing Member Jason Ingram, the company aims to simplify the intricacies traditionally involved with HVAC setup. "For decades, the HVAC industry has struggled with a slow, expensive, and rigid installation process. We built DIY® Select to change that," remarked Ingram.

Key Features of DIY® Select

The DIY® Select system is equipped with features that promise reliability and comfort while maintaining an affordable price point. It includes:

- High Efficiency: Achieves up to 17.5 SEER2 for cooling and 9.0 HSPF2-4 for heating.
- Eco-Friendly Refrigerant: Utilizes R-454B, underscoring a commitment to environmentally responsible solutions.
- Advanced Technology: Incorporates variable-speed inverter technology for enhanced performance.
- Customizable Modes: Offers several operating modes like Dry, Sleep, Auto, and programmable settings for user flexibility.
- Quiet Operation: Engineered to minimize noise, ensuring a comfortable living environment.
- Various Sizes: Available in 9K, 12K, 18K, and 24K BTU capacities.

Each system comes with factory pre-charged Quick Connect® line sets, significantly reducing the complexity of installation, and allowing homeowners to bypass potentially costly labor fees.

A Cultural Shift in HVAC Installation

The trend toward DIY HVAC installations is also indicative of a cultural shift. Homeowners are increasingly looking for independence and personalized solutions. MRCOOL® customers share their experiences and installations across various platforms, promoting a community of self-reliance and innovative home upgrades.

Notable stories include Livia, a massage therapist in Patagonia, Arizona, who transformed her older home into a comfortable retreat using the MRCOOL® system. Meanwhile, Jared Capp, an Emmy-nominated builder from Spearfish, South Dakota, integrated a DIY® system into a solar-powered greenhouse, which not only regulates the temperature for mushroom cultivation but also offers a workspace refuge for staff.

Building More than Products

Beyond introducing new products, MRCOOL® focuses on building an engaged community of homeowners, contractors, and educators. The brand's efforts are evident in their substantial growth, marked by over 200 million social media views and partnerships with more than 68 influencers and industry professionals in 2025 alone. Furthermore, the company has expanded its educational collaborations with numerous institutions, ensuring that training in HVAC technology becomes more accessible.

Founded in 2014 and based in Hickory, Kentucky, MRCOOL® is dedicated to revolutionizing home climate control through its "Comfort Made Simple" philosophy. Committed to environmental responsibility, the company strives to remove barriers that homeowners face, proving that enjoyment of comfortable climates is well within reach for everyone.

Learn more about MRCOOL® and the DIY® Select mini-split system at www.mrcool.com.