Hisense's Vision for the Future: AI-Driven Growth Strategy Unveiled

Hisense Unveils AI-Driven Growth Strategy

In a monumental announcement made during the Hisense Global Partner Conference 2026, held in New York City ahead of the FIFA World Cup 2026, Hisense, a leading name in consumer electronics and home appliance sectors, has rolled out a detailed strategy designed to weave artificial intelligence (AI) into the fabric of its global operations. The goal of this initiative is to strengthen the company's commitment to innovation, smart living, and long-term customer value.

Hisense's CEO, Fisher Yu, emphasized the transformative power of AI in his keynote address, stating, "AI is reshaping everything. We all are part of this transformation." He outlined that the company’s strategy is built on five fundamental pillars. These pillars aim to:
1. Expand the AI footprint throughout its key value chain,
2. Innovate smart devices into intelligent home companions guided by AI-driven scenarios,
3. Maintain a long-term sports marketing approach to enhance its global brand,
4. Adopt a customer-centric service approach to enhance user experience,
5. Deepen globalization to create lasting value for customers and partners.

The core of Hisense's strategy revolves around a significant commitment to AI. The company is in the process of building an integrated AI ecosystem that encompasses the entire value chain. Yu elaborated, "In reshaping Hisense according to this architecture, our vision is clear: we are reconstructing our business around AI."

Hisense has been expanding its growth prospects into areas such as AI hubs, semiconductors, smart energy technologies, laser technologies, and automotive electronics, while also reinforcing its core business in smart devices. For consumers, this signifies a shift towards the next generation of products that transition from mere smart devices to genuine intelligent home companions. These advancements allow devices to proactively perceive their environment, understand user preferences, communicate naturally, and act on users' behalf. “A device merely accepts commands. A companion understands you, anticipates your needs, and brings real warmth into your home. That’s the future of our industry,” Yu asserted.

This vision is taking shape within Hisense’s ecosystem, facilitated by the V AI operating system. Hisense televisions can now contemplate user preferences and intentions, offering highly personalized content recommendations at the appropriate moments. Additionally, the ConnectLife platform enables connected appliances to operate intelligently with functions like cooking, laundry, air purification, and energy optimization—transforming these functionalities into a smarter, more intuitive household.

Moreover, Hisense is committed to strengthening its global brand through long-term partnerships in sports, harnessing the universal language of sports to connect with consumers worldwide. Romy Gai, FIFA's Chief Commercial Officer, noted, “It’s fantastic to see how our partners progress and develop new technologies, like top-tier LEDs, while supporting us with VAR operations at every level.” Haydon Myers, CEO of Harvey Norman Australia, expressed his appreciation for the partnership with Hisense, highlighting the company's ongoing global investments in cutting-edge technology and brand development. He remarked, “Hisense's commitment to achieving premium status globally is evident in its partnership with the FIFA World Cup for three consecutive tournaments. This long-term investment continues to strengthen the brand and generate lasting value for consumers, retail partners, and the entire industry.”

Hisense's long-term investments in global sporting partnerships go hand in hand with its international growth. As AI transforms industries worldwide, Hisense is poised to combine technological advancements, global partnerships, and customer-focused innovations, shaping the next era of intelligent living.

About Hisense

Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics, operating in over 180 countries and specializing in high-quality multimedia products, appliances, and smart IT solutions. According to Omdia, Hisense ranks first worldwide in the category of televisions with screens measuring 100 inches or more (Q1 2023). The company is at the forefront of RGB MiniLED technology and continues to lead innovations in next-generation RGB MiniLED products. As the official sponsor of the FIFA World Cup 2026™, Hisense engages in global sports partnerships that serve to connect with audiences worldwide.