#USA #New York #Build-A-Bear #Toy Foundation #Chuck E. Cheese

Toy Foundation Raises $100,000 for Children in Need

On June 11, in celebration of the United Nations International Day of Play, the Toy Foundation™, operating under The Toy Association™, made a significant impact by launching two engaging fundraising campaigns with Build-A-Bear Foundation and Chuck E. Cheese. Together, these initiatives succeeded in raising over $100,000, helping to deliver the joy and transformative power of play to children who need it most.

Collaborations and Campaigns

Chuck E. Cheese's Fundraising Efforts

The collaboration with Chuck E. Cheese was a three-part fundraising campaign that spanned the entire month of June. Nearly 500 Chuck E. Cheese establishments across the country encouraged families to get involved. Those who donated $5 at checkout were rewarded with 500 tickets, which could be exchanged for prizes, effectively turning their charitable contributions into extra fun. Additionally, patrons had the option to donate $1 or $3 directly via the pin pads, made possible through FreedomPay's Gateway to Giving™. This initiative allowed families to easily support children in need during their visits.

In select locations, Chuck E. Cheese also offered a limited-edition Thinking Putty created in collaboration with Crazy Aaron's, where every dollar spent directly benefited the Toy Foundation.

Scott Drake, CEO of CEC Entertainment, expressed his gratitude for the families who participated, sharing, "Partnering with The Toy Foundation this International Day of Play allowed us to make a real difference through the power of play. Together, we are giving back in a meaningful way that inspires pride across our entire community."

Build-A-Bear's Heartfelt Contributions

The Build-A-Bear Foundation also played a crucial role in this initiative, holding their fundraising campaign from June 8 to 12. During this week, shoppers at Build-A-Bear were invited to make donations of their choice at checkout, whether in-store or online. Each dollar donated went directly to supporting the Toy Foundation and their mission.

David Henderson, president of Build-A-Bear Foundation, stated, "We are proud to partner with The Toy Foundation in advancing the shared belief that play has the power to positively impact children's lives. Our aim is to create more moments of joy for children and families in need."

Impact of the Campaigns

These fundraising campaigns were in addition to the Toy Foundation's ongoing International Day of Play toy collection initiative, which saw nearly 20 companies donate $5.7 million worth of toys. The generous contributions resulted in toys being distributed to over 450,000 children in under-resourced communities, schools, and hospitals globally.

Pam Mastrota, executive director of The Toy Foundation, praised the collaboration, saying, "We are grateful to Build-A-Bear Foundation and Chuck E. Cheese for their support, collaboration, and partnership in hosting these successful cause marketing campaigns. Together, we are making a lasting impact, transforming children's lives with the power of play."

Future Partnerships and Opportunities

The Toy Foundation continues to seek partnerships with companies and retailers to create customized cause marketing campaigns that engage consumers and support children through play. Opportunities include retail campaigns that donate a portion of product sales, point-of-sale donation campaigns, and co-branded product initiatives featuring cause-related messaging.

For more information on how to get involved and help advance the collective impact of the toy industry, visit toyfoundation.org.

About The Toy Foundation

The Toy Foundation™ is a 501(c)(3) children's charity that serves as the philanthropic arm of The Toy Association. Their mission is to make play accessible to every child, ensuring they can experience its joy and benefits. With initiatives like Toy Chest and Play Fund, they have delivered play to 38 million children worldwide.

About Build-A-Bear Workshop

Founded in 1997, Build-A-Bear is a prominent retail brand dedicated to adding heart to life through its unique experiences, allowing guests to create personalized furry friends. Their inclusive approach has made them a beloved brand, operating over 650 locations globally.

About Chuck E. Cheese

With over 500 locations worldwide, Chuck E. Cheese is a well-established entertainment venue celebrating birthdays and providing a vibrant atmosphere for children. They are strong community advocates, having donated over $24 million to schools and nonprofits through various fundraising efforts.