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Coca-Cola and Star Wars Unite for a Galactic Celebration

Coca-Cola is back in the spotlight, this time teaming up with none other than Disney to launch an exciting new campaign that bridges the gap between iconic brands and cherished fan communities. On September 1, 2025, a new partnership, dubbed "Coca-Cola x Star Wars: Refresh Your Galaxy," was announced, which aims to harness the unique spirit of Star Wars fandom to create and celebrate meaningful human connections.

This collaboration isn’t just a creative endeavor; it stands tall on Coca-Cola's long-standing relationship with Disney that's spanned over seven decades. The campaign shines a light on the unifying power of Star Wars fans—a driving force that transcends galaxies, generations, and fandoms.

Collectible Designs and Engaging Experiences

The heart of this campaign lies in its offerings: limited-edition Coca-Cola cans and bottles adorned with iconic Star Wars characters and scenes. Fans around the world will have the opportunity to immerse themselves in the magic through captivating new content and an innovative augmented reality (AR) experience. This allows individuals to share uplifting messages within a Star Wars-themed hologram, creating connections that echo across the galaxy.

Islam ElDessouky, Coca-Cola's Global Vice President of Creative Strategy & Content, expressed the brand’s enduring focus on joy and connection, emphasizing that this partnership is about more than just two brands coming together—it's about celebrating shared passions and community strength. He stated, “This collaboration is about the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.”

Simultaneously, Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company, pointed out how pivotal it is to craft campaigns that resonate deeply with fans. By intertwining the rich storytelling of Star Wars with Coca-Cola's imagery, they hope to honor the show’s cultural significance and its vast multi-generational audience.

Unforgettable Cinema Experience

The campaign kicks off in a place that resonates with many—movie theaters. Known for their historical ties to both Coca-Cola and the broader Star Wars narrative, theaters will feature creative content built around the classic cinematic experience. From the thrilling hum of lightsabers to unforgettable movie marathon experiences, the cinema serves as a stage to capture the magic of Coca-Cola and Star Wars together like never before.

Collecting Characters and Unlocking Fun

Collectors will be thrilled to find an array of 21 unique character designs featured on Coca-Cola products. Fans will be able to unlock an incredible AR experience by scanning cans or street advertisements, diving into a world of collectible designs. Through this effort, die-hard fans can capture their own messages in the form of Star Wars-style holograms, which can be shared with their family and friends, further fostering community empowerment.

Among the beloved characters included in the collection are:

• - Original Taste: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, Emperor Palpatine.
• - Zero Sugar: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, Rey.

Furthermore, exclusive character designs will be available only at Walt Disney World Resort in Lake Buena Vista, Florida, and Disneyland Resort in Anaheim, California, featuring iconic characters such as The Mandalorian and Grogu.

Starting in September, fans in select European markets can begin collecting from this thrilling collaboration. As this campaign develops, it promises not only to engage but also bolster the cherished values of community and passion that fanbases hold dear. Through this united front, Coca-Cola and Star Wars remind us of the extraordinary connections that come when fandoms collide and flourish together.

About the Collaboration

This grand campaign was creatively executed by WPP Open X and led by Ogilvy, with the contributions of EssenceMediacom and Hogarth, in collaboration with Disney Corporate Alliances, forpeople, and Momentum. The Coca-Cola Company continues to operate as a leading beverage provider focusing on refreshing experiences, while The Walt Disney Company remains a powerhouse in the entertainment sector, bringing iconic stories to fans globally.

Together, this momentous collaboration represents an opportunity not only to remember and enjoy beloved brands but to rally communities through shared celebration.

For more information, follow Coca-Cola on social media or visit Coca-Cola's official site.