#Japan #Tokyo #fried chicken #Seven-Eleven #Japanese Convenience Store

Seven-Eleven Japan Unveils Delicious Fried Young Chicken

Starting from April 22, 2023, Seven-Eleven Japan will gradually introduce its new product, Fried Young Chicken. Two delectable options will be available: thigh and breast. This launch aligns with the growing trend of satisfying the needs of customers seeking flavorful and convenient meals.

The Shift in Fried Chicken Preferences

Fried chicken has become a favorite for people of all ages, and the increasing number of specialty fried chicken shops has shifted consumer expectations. Many now consider fried chicken primarily a purchase for outside dining. However, amid rising ingredient costs and changing family dining habits, there is increasing feedback that it's no longer as affordable or convenient to buy. Seven-Eleven intends to leverage its convenience and variety to provide customers with quality fried chicken options available anytime.

Quality Ingredients for Quality Fried Chicken

To ensure the juicy and flavorful experience everyone craves from fried chicken, Seven-Eleven has focused on the following:

1. Carefully Selected Chicken: Only healthy chickens, raised under strict conditions for about 45 days, will be used. The chicken will not be frozen at any stage before frying, ensuring it maintains its natural flavor and juiciness.

2. Special Cooking Methods: To enhance the taste and texture, the chicken is prepared with a thin, crispy coating and slow-cooked at low temperatures to lock in the meat's natural juices. This creates a satisfying crunch while keeping the meat tender and succulent.

The Thigh Chicken Option

The Fried Young Chicken Thigh (5 pieces) will be available for 280 JPY (302.40 JPY including tax). Released on April 22, it boasts:

• - A delightful homemade feeling due to the meticulously thin batter and expertly cooked chicken, enhancing the enjoyment of each bite.
• - A classic soy sauce base for seasoning, allowing the quality of the chicken to shine without overwhelming flavors.

The Breast Chicken Option

The Fried Young Chicken Breast (5 pieces) is also priced at 280 JPY (302.40 JPY including tax) and will feature:

• - A tender texture that stands out for its lower fat and higher protein content compared to thigh meat, offering a unique mouthfeel.
• - A hint of ginger to complement the juiciness of the breast meat, providing a fresh and dynamic flavor.

Insights from Product Development

According to the team behind the new fried chicken line, there has been a strong desire to provide affordable and high-quality options within the fried food segment. Their prior offerings, including Nana Chicken, Fried Chicken, and various other snack foods, have built a strong foundation for this launch. They envision these products not only as snack options but also as viable dinner choices for families. Thus, the aim is to make fried chicken a convenient and accessible choice at its stores.

Important Notes: Pricing may differ by store, and the prices listed include the reduced tax rate of 8%. Availability may vary by location, and it is recommended to check the official website for the latest information. Images used are for illustrative purposes only.

Enjoy the refreshing and succulent taste of the new fried chicken options at Seven-Eleven, perfect for any time of day!