Monster Energy Up & Up Festival Welcomes Odd Mob as 2025 Headliner

Odd Mob to Headline Monster Energy Up & Up Festival 2025

The upcoming Monster Energy Up & Up Festival, renowned as the longest-running music tour in U.S. colleges, has officially announced that breakout electronic music producer Odd Mob will be the headliner for its Fall 2025 edition. This exciting development further enriches the festival's history of delivering dynamic performances while providing students with unique opportunities to engage with the music industry.

Now in its ninth year, the festival consistently sees tickets selling out within a mere 48 hours, despite the lack of specified dates and locations. This is due to the innovative system that allows student ambassador teams from over 100 universities across the nation to rally their peers through guerrilla marketing efforts and targeted campaigns. The teams compete to earn the prestigious chance to host a stop on the tour, transforming their college towns into vibrant music hubs. The festival has captured the imagination of many, owing to its empowering approach and electrifying atmosphere.

Odd Mob, who expressed his enthusiasm about joining this festival, remarked, "For someone who's been DJing as long as I have, it's kind of embarrassing how few colleges I've played in that time. I’m excited to change that thanks to the Monster Energy Up & Up Festival, and I can’t wait to see where we take this tour!" His passion resonates with students eager to create memorable experiences.

The festival promotes friendly competition among college campuses, with each participating team leveraging their own social media presence to generate ticket sales within a 48-hour presale campaign. The five colleges that sell the most tickets earn the right to host the festival, partnering with Up & Up's producers to curate an unforgettable music experience replete with local DJ openings and unique activations. This model not only fosters a sense of community among students but also allows them to gain invaluable experience in marketing, event planning, and event execution—all while enjoying high-energy performances from top-tier artists.

The Up & Up Festival has made significant breakthroughs in the college concert landscape since it first launched in Fall 2016. By bypassing traditional event programming panels and intermediaries, the festival empowers students to determine the lineup and locations, allowing them to curate significant events featuring renowned artists. The ticketing process reassures students as charges only apply to the victorious campuses, mitigating any financial risks. This has contributed to the festival's growing popularity and the many sold-out performances at premier college venues.

In the past, institutions like CSU Fullerton, Florida State, and the University of Oregon have topped the list of winning campuses, showcasing their commitment to vibrant campus life through music. For instance, CSU Fullerton proudly earned a position on the tour twice within their initial years, cultivating a rich community of passionate music enthusiasts.

The festival model resonates with students: it allows artists to perform in venues with genuine demand and grants students hands-on experience that can be invaluable when venturing into the music industry. Festival fans benefit too, with ticket prices positioned to remain accessible, ensuring that memorable performances are available to everyone.

As for Odd Mob, he continues to push the boundaries of electronic music. After gaining fame with hits like 'Is It A Banger' and 'LEFT TO RIGHT,' he's on an upward trajectory, having received acclaim from industry legends and regularly performing at major festivals such as Coachella and EDC. His collaboration with established artists underscores his influence, and his participation in this festival is sure to elevate the experience for students and concert-goers alike.

In addition to the excitement of the announcement, the festival has exciting plans for future events. This summer, the Up & Up Festival is set to launch NATIONAL PEP RALLY, a virtual event that connects students from over 200 universities. Featuring surprise performances and industry insights, this event will precede the Fall 2025 presale competition — fostering even more anticipation for the months ahead.

With the competition set to kick off on September 10th, 2025, and festivals scheduled in October and November, college students should seize the opportunity to gain real-world experience while contributing to the dynamic landscape of their college's arts and activities. Applications for involvement can be submitted via their website.

Thus, as the festival marches toward another exciting season, students, artists, and fans can look forward to an unforgettable journey, propelling the electrifying energy of music onto campuses nationwide.