#Ukraine #Kyiv #MacPaw #CleanMyMac #CleanMyEx

MacPaw's 'CleanMyEx' Campaign: Digital Healing After Breakups

As Valentine's Day fades and heartbreaks become more apparent, MacPaw's CleanMyMac team has launched an innovative campaign, 'CleanMyEx', designed to help individuals declutter both their digital and physical spaces after a breakup, just in time for National Breakup Day. This initiative highlights the emotional toll that remnants of past relationships can have on individuals and aims to provide practical solutions for healing.

Emphasizing Emotional Clutter

Research conducted by MacPaw indicates that a staggering 45% of individuals find digital reminders of an ex-partner—such as texts and photos—more emotionally distressing than tangible possessions. This finding sheds light on the profound psychological impact of digital clutter that can often accompany the end of a relationship. Notably, participants noted that although removing these reminders was more emotionally taxing than physically disposing of items, the 'CleanMyEx' campaign is here to facilitate that process.

Marina Lisnyakovska, the Director of Marketing at MacPaw, expressed the motivation behind the campaign: “On National Breakup Day, we’re reminded of how difficult it can be to deal with reminders of an ex, especially when those memories are digital. CleanMyMac is designed to help users streamline their digital lives and focus on new beginnings.”

A Comprehensive Approach to Healing

To support users through this difficult time, CleanMyMac is launching a special promotion for US customers starting on February 21st. This offer includes a 30% discount on a one-year subscription, intended to enable users to clear out unwanted digital clutter, thereby facilitating a smooth transition into a new chapter of their lives. From deleting old files to uninstalling unused applications, CleanMyMac is tailored to assist individuals in making room for new experiences and fostering a sense of clarity.

To add to the campaign's appeal, the first 350 customers to purchase the subscription will receive a voucher for Uber services, allowing them to return any physical belongings that may have been left behind by an ex. This thoughtful feature brings both digital and physical aspects of decluttering into harmony, promoting not just closure but also a holistic sense of renewal.

Join the Movement

Those interested in participating in the 'CleanMyEx' campaign can find out more on the dedicated landing page for the initiative. The campaign marks an important step towards recognizing and addressing the emotional baggage tied to both digital and physical remnants of previous relationships.

Founded in Kyiv, Ukraine, MacPaw is dedicated to simplifying the digital lives of its users with a portfolio that includes popular products like CleanMyMac and Setapp. With a commitment to innovation, MacPaw is also exploring advancements in AI-driven productivity and cybersecurity through products such as Eney and Moonlock. As the company continues to grow, its solutions foster a community of users who can navigate their digital lives more effortlessly.

In conclusion, MacPaw's 'CleanMyEx' campaign stands out as an essential tool for those looking to reclaim personal space—both online and offline—after the emotional turbulence of a breakup. As the modern world integrates digital memories more deeply into our lives, initiatives like this remind us of the power of decluttering not just our devices but also our hearts.

Whether it's a fresh start or simply making room for new relationships, the emotional and psychological benefits of digital decluttering are invaluable, especially during times of transition. Join MacPaw's movement to embrace new beginnings and emotional healing through the 'CleanMyEx' initiative.

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