Haier Achieves Global Brand Ranking at 54th, Leading in IoT Ecosystem Recognition

Haier's Ascendancy in Global Branding

Haier Group has proudly announced its notable achievement of reaching the 54th position in the prestigious Kantar BrandZ Top 100 Most Valuable Global Brands for 2025. With a brand valuation of $47.6 billion, this reflects an impressive annual growth of 47.1%. This ranking not only highlights Haier's sustained brand momentum but also reaffirms its unique position as the sole IoT ecosystem brand to be featured in this global evaluation for seven consecutive years.

The Kantar BrandZ ranking is recognized globally for its rigorous financial analytics and deep consumer insights across 54 markets. This year, the cumulative value of the brands in the Global Top 100 reached an unprecedented $10.7 trillion, marking a 29% growth year-on-year. Amidst this competitive landscape, Haier's continuous growth is a testament to its effective ecosystem-oriented strategy and user-centered innovations accepted in global markets.

Leading the list for the fourth year in a row is Apple, valued at an astonishing $1.3 trillion. Other notable brands in the top five include Google, Microsoft, Amazon, and NVIDIA. Chinese brands, over the past two decades, have doubled their total brand value, now accounting for approximately 6% of the total value in the Global Top 100.

Haier's journey has been propelled by a strong ecosystem strategy built upon three main pillars: the Smart Home Ecosystem, Comprehensive Healthcare Ecosystem, and the Digital Economy Ecosystem. As a brand that has transcended traditional manufacturing, Haier has created interlinked ecosystems shaped by stakeholder collaboration and integrative intelligence. For smart living, Haier Smart is striving to transition from typical appliances to intelligent gadgets that enhance daily life, with aspirations of becoming the most valuable home ecosystem brand worldwide.

In the healthcare domain, Haier has spawned a full-spectrum ecosystem encapsulating biomedical science, clinical medicine, and biotechnology. With its rapid growth over the past five years, the healthcare segment has emerged as a national industry leader in China.

Furthermore, the digital economy ecosystem led by Haier via the COSMOPlat industrial internet platform is setting new performance drivers and facilitating sustained transformations across various industries. Doreen Wang, CEO of Kantar Greater China, remarked, “Over the last two decades, we have witnessed the ups and downs of various brands. Haier has truly evolved from a brand in Qingdao to a renowned name in China and now a global ecosystem brand. It stands out as a localized world-class brand.”

Haier's seven-year existence in the BrandZ Global Top 100 illustrates not only the resilience of its brand but also the growing influence of Chinese brands on the international stage. As artificial intelligence continues to reshape global industries, Haier has proclaimed 2025 as the inaugural year for widespread AI applications. By embedding AI throughout its operations, Haier is nurturing a robust engine for performance and innovation further propelling its tripartite ecosystems.

Adhering to its user-centric vision, Haier aims to maximize human value in the age of AI. Chairman and CEO Zhou Yunjie pointed out that consumer needs are transitioning from passive acceptance to active co-creation, which propels Haier to radically rethink user interaction. In alignment with this transformation, Haier is reinterpreting user engagement through intelligent collaboration, asserting that “to evolve with AI or be left behind” is a critical doctrine.

To facilitate this vision, Haier has introduced UhomeGPT, its proprietary foundational model that encompasses understanding, perception, and viability capabilities in its smart life ecosystem. By crafting AI-driven kitchen solutions that interconnect appliances like refrigerators and ovens, Haier aims to revolutionize everyday activities. In the digital economy ecosystem, the COSMOPlat has also developed a lightweight industrial large model—CosmoGPT, supporting tasks such as smart Q&A, code generation, and decision-making processes.

The ongoing ascent of Haier in the Kantar BrandZ Top 100 reinforces not only its substantial brand strength but also the increasing footprint of Chinese brands in the global landscape. With its ecosystem brand strategy and continual AI transformations, Haier is setting new benchmarks for innovation in this era characterized by intelligent connections.